A joyful and adaptable brand experience enabled Posman Books to open in multiple US cities, adding 55 new jobs to the team.
Expanding from one location to a national chain was especially impressive given thousands of independent bookstores had gone out of business. Collaborating with Beardwood&Co, Posman bucked the trend with a unique brand experience which transformed the notion of what to expect from a bookstore.
The brand’s new positioning, visual identity and retail experience map have enabled the Posman experience to be replicated across different stores with varying footprints. The flexible formula which encourages discovery, impulse buying and happiness has enabled the retailer to grow from one store in New York in 2016, to six profitable locations in five cities in 2025.
Posman’s is now the fourth largest bricks-and-mortar bookstore chain in the US with revenue up 311% and it’s catching the eye of upscale developers, with high demand to further expand.
