The Story Museum’s brand identity has played a crucial role in its success since its launch in April 2020.
The museum closed in 2018 for major redevelopment and was due to re-open in 2020. But when the country went into lockdown, the dramatic new identity by David Carroll & Co built brand recognition for the physical museum and online. The striking identity works beautifully on everything from social media, to website, ticketing, signage and even the building’s vast entrance gates.
When the museum finally re-opened in May 2021, visitor numbers exceeded the national average for post-Covid rebound. Average ticket income has leapt +241% on pre-redevelopment figures and Instagram followers are up 553%. There are now over double the number of people visiting the museum than pre-pandemic, up from 21,000 to 51,000 visitors on average each year.
The design is also easy to apply and maintain in-house. 94% of staff find the brand guidelines easy to follow and an estimated £71,250 in external fees is being saved annually.
