Easy on the eyes and easy to shop, TheraTears’ design has made the eyecare range a clear choice for consumers, and the brand’s volume sales have grown 70% year-on-year.
When Prestige Consumer Healthcare introduced TheraTears to the UK, the eyecare shelf was a blur of sterile blues, with utilitarian jargon-heavy packaging overwhelming shoppers.
TheraTears’ identity and packaging design instantly cut through – within 10 months of launch the brand had raced to second in the dry and tired eyes segment and fifth eye-drop brand overall. Buyers cited the packaging as a key reason for stocking the range and within a year more than 11,000 listings were secured.
Hunt Hanson’s design balances authority with warmth and makes the product benefits crystal clear. Delivering shelf impact and shopper clarity in a complex aisle, TheraTears is an effortless choice for consumers and repeat purchase rate is running at twice the category norm.
