IsaDora’s design transformation reignited relevance, desirability and growth for the Swedish cosmetics brand and perceived value metrics tripled from 16% to 50%.
IsaDora had over 40 years of heritage in Scandinavia, but in 2021 growth had stalled among younger and international audiences, and the brand was in a fight for relevance in the fiercely competitive industry.
Through a design-led repositioning of the brand, IsaDora increased market share, reconnected with younger consumers and enhanced perceived value, all without altering products, pricing or distribution. Launched in 2023, the full rebrand and packaging redesign across 400+ SKUs grew retail sales by +10% in a market growing at 4.2%.
IsaDora’s new look celebrates diversity, authenticity and Nordic beauty. Reigniting relevance, attractiveness and shelf impact, the redesign by Everland has fuelled renewed consumer interest, reconnecting the brand with a new generation and improving penetration among 18-39 year-olds by +16ppt, from 10% to 26%.
