DATA DRIVEN. EVIDENCE BASED. EFFECTIVE DESIGN.

The most persuasive way of communicating the value of design is by measuring its effectiveness.

As the global authority on design effectiveness, we know design responds to challenges, finds novel solutions and delivers competitive advantage. The wide-ranging success design can achieve is evidenced by the DBA Design Effectiveness Awards winners year after year.

Entries from across the globe are welcome, with any type of design in any industry sector eligible, so long as you have the measured proof that design made a clear and significant contribution to the results achieved by the work.

Entered jointly by the agency, or in-house design team delivering the work, and the client commissioning it, these awards celebrate the collaborative partnership that delivers success. They are rigorously judged by client-side business leaders against clear effectiveness criteria in three rounds of judging and a win provides independent and authoritative recognition of the value of your work.

The winners of the 2024 DBA Design Effectiveness Awards were announced at The Design Effect held at The British Museum on 8 October 2024.

Entries for the 2025 DBA Design Effectiveness Awards will open in February 2025. Get in touch with the DBA team to book your consultation call to discuss a draft entry.

 

 

Featured

2024 Grand Prix

Grand Prix winner the Mockingbird Raw Press Brand Creation designed by B&B studio is the UK’s fastest-growing smoothie brand. Read the full case study here.

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What makes a winner?

Take a closer look at the fantastic and wide-ranging impact design can have as evidenced by our 2023 DBA Design Effectiveness Award winners. 

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Championing effective design

The DBA supports its members in articulating the value of design, whether that be financial, behavioural, societal or environmental.

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About the awards

Providing unrivalled evidence of the integral role design plays in transforming businesses, improving societies and enhancing people’s lives, the DBA Design Effectiveness Awards has been celebrating and championing effective design since 1989.

Find out about the DBA