The most persuasive way of communicating the value of design is by measuring its effectiveness.

As the global authority on design effectiveness, we know design responds to a challenge and delivers a competitive advantage. The wide-ranging success design can achieve is evidenced by the DBA Design Effectiveness Awards winners year after year.

Any type of design in any industry sector can be entered, so long as you have the measured proof that design made a clear and significant contribution to the results achieved by the work.

Entered jointly by the agency, or in-house design team delivering the work, and the client commissioning it, these awards celebrate the collaborative partnership that delivers success. They are rigorously judged by client-side business leaders in three rounds of judging and a win provides independent and authoritative recognition of the value of your work.

The 2022 shortlist has been announced. View the shortlist here



2021 Grand Prix

Facing a challenging, declining market, facilities management business Sodexo collaborated with agency Without to revamp its contract catering brand, Modern Recipe. Transforming under-utilised corporate canteens into buzzing spaces, the new brand proved a resounding commercial success. Read the full case study here.

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What makes a winner?

Take a closer look at the fantastic and wide ranging impact design can have as evidenced by our 2021 DBA Design Effectiveness Award winners. Watch the ceremony here.

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Championing effective design

The DBA supports its members in articulating the value of design, whether that be financial, behavioural, societal or environmental.

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About the awards

Providing unrivalled evidence of the integral role design plays in transforming businesses, improving societies and enhancing people’s lives, the DBA Design Effectiveness Awards has been celebrating and championing effective design since 1989.

Find out about the DBA