Bronze

Galaxy was determined to give Cadbury Mini Eggs a run for their money with a small sharing bag. It wouldn’t be easy – the 90g bag of Mini Eggs accounted for over 46% of the total market.

Galaxy’s rival concept was ‘Golden Eggs’, but they needed a visual identity that would elicit a strong emotional response and dial up their product’s key point of difference – that the eggs were dusted in gold, not wrapped in fiddly foil.

While emergency services are in place to deal with the immediate impacts of trauma, there is often little support to help people through recovery. Yorkshire Trauma Services was created to tackle this problem, but they needed to raise vital funds to make a positive impact on trauma care.   

Established in 1953, Bergen International Festival (FiB) is the largest classical and avant-garde music and theatre festival in Nordic countries; yet in 2012 it was experiencing a brand crisis. Its core customers were fading and it was becoming invisible to a younger audience who had no interest in classical music.

It was crucial to the FiB’s future that it could challenge public attitudes about classical and avant-garde music and create a new identity that would appeal to the masses.

Dimension Data’s new Manage Centre web portal was developed in response to their clients’ changing expectations, and particularly their need for at-a-glance updates about their data centres’ impact on business performance.

Following the decision to leave a national umbrella network of solicitors and law firms, Wilson Browne decided to rebrand the entire business to better connect with clients.

Australia’s oldest cider brand, Mercury, had been declining at a rate of -7% and needed to appeal to younger customers. With immediate shelf impact, the packaging and identity of their innovative new drinks offering helped Mercury pioneer a completely new category in the cider market and transform their outlook.

Brunel University London had seen a decline in student numbers of 13% over three years. A refreshed design framework was needed to drive recruitment, to reverse this decline by transforming students’ journey of application.

Thanks to the new design strategy, that established a clear and consistent proposition, Brunel generated a boost of £9.45million in fees just through Clearing places alone.

For confectionary start-up Monty Bojangles, its on-shelf presence is its primary means of catching attention. With changes to their production line enabling them to individually wrap their truffles, a new opportunity for sharing and gifting packs – at an accordingly elevated price point – demanded an appropriate packaging solution.

McVitie’s cake portfolio needed a new, unifying identity. One that would signal the McVitie’s masterbrand and foreground their influential biscuit sub-brands where necessary, while telling their own distinctive story.

Priding themselves on good quality loans and a simple process, Freedom Finance wanted to reposition the business to distance it from any perceived link to pay day lending and to address current brand shortcomings with a new identity.

The complete rebrand increased Freedom Finance’s loan applications by 30% year-on-year.