Bronze

A new footwear brand aimed at young festival goers, required brand and packaging which would capture the playful nature of their product; encouraging purchase without the need for further marketing investment.

The task was to create a compelling identity for a new premium range of oral care products, for the world's No 1 sensitivity toothpaste brand, Sensodyne, positioning the range for everyday use rather than 'in extremis'.

Charity Key4Life, was failing to attract funding to run their programme which aimed to reduce recidivism amongst young offenders, as well struggling to find work placements for these young men. As charitable donations tend to come from people who can relate personally to the cause, this made driving donations challenging for Key4Life. By rebranding the charity, as well as their fundraiser event, the results have been far ranging.

Local communities in the Cameroon Rainforest are being displaced at an alarming rate in favour of logging and plantations, with the state forcing the people to leave their homes due to a lack of identification papers and rights to land. The Rainforest Foundation UK works to enable the rights of these indigenous people; providing them with tools and training to map their land to protect their communities and the rainforest’s ecosystem from future harm.

Premium hair care brand TIGI wanted to create something unique in the hugely competitive festive packaging market and set about developing new visual identity, packaging and an in-store visibility system for its 2014 Christmas campaign.

The frozen seafood category was struggling and had undergone a programme of cost cutting and value offering which had an adverse impact on consumer perceptions of the Young’s brand. To convince consumers to shop their frozen products again, the key challenge for Young’s was to bring taste back to the freezer and address the brand’s particular problem of ‘Who believes a fisherman can cook them a tasty fish dish?’

Fortnum & Mason’s iconic handmade chocolate range was not reflective of the beautiful chocolates found within, making it at risk of being forgotten in an ever-changing and highly competitive luxury chocolate market. With flat sales, the design challenge was to transform the range to resonate with consumers again and to make Fortnum’s a chocolate destination once more.

Saffola has operated in the Indian food marketplace for 45 years and in 2010 extended into the expanding breakfast category. However the jump into the complex category was hasty, and with ineffective shelf impact, Saffola’s market share quickly began to suffer. The decision was taken to reinvigorate the brand and packaging in 2013, to transform it into a heavyweight contender in the breakfast space.

Recognising the increasing importance of formal gifting in the UK, Lindt had high hopes that its new Master Chocolatier Collection would not only be successful in its own right, but that it would help their overall market growth in this category. As one of the main influencing factors in the shopper’s purchasing decision, the package design was considered critical in order to achieve stand out against all the other formal gifting offers.

Australia's number one muesli brand was facing increasingly tough market conditions, which resolved them to strengthen their position in the category by redesigning their packaging. The aim being to retain their market leadership position, as well as but also growing their value share of breakfast products.