Bronze

Design has been integral to the success of the Heineken brand worldwide over the past decade. 

In 2015, Heineken set out to double the size and market share of the brand within 10 years. This bold objective was triggered by the merger of the world’s largest and second largest brewers to become a giant competitive threat for third-placed Heineken. 

Nestlé Aveia’s redesign positioned the oats range as a culturally relevant ingredient in Brazilian kitchens, firmly establishing the brand as number two in the market. 

Oats are perceived as a niche food in Brazil but with rising health consciousness, the oats market is expected to grow. Wanting to capitalise, Nestlé relaunched its oats range in 2023, aiming to increase sales by 20% and attract one million more households to Nestlé Aveia.

Inch’s claimed 6.9% market share with its strikingly different design, becoming one of the top three leading brands in the UK cider market within four years from launch. 

Together with the Heineken UK team, Bloom Design created Inch’s visual identity showcasing the cider’s taste credentials, eco-messaging and sense of fun, and the distinctive design has attracted a new generation of drinkers. 

Launching into the UK mainstream Spanish lager segment in 2023, Cruzcampo’s identity differentiated it from the market leaders, and it went from 0% to 20% volume in just two years.

Heineken’s Cruzcampo was already a major brand in Spain but new to the UK, it would need to prove itself in its first year in a crowded market, with zero advertising support. 

Ferry operator, Caledonian MacBrayne increased tourism to Scotland’s Western Isles through an impactful campaign that continues to grow across digital and social channels. 

Jacob’s Bites snackable cracker tempted new shoppers with its stand-out design, and 10% of buyers were new to the savoury snacking aisle. 

The UK savoury biscuit category was seasonal and under-shopped until Jacob’s Bites changed everything in 2024. In one year, Bites redefined the aisle, stole share from crisps, helped turn Jacob’s from penetration decline to penetration growth, and delivered £8.4million value sales against a £6million target. 

Having recently gone through one of the most turbulent times in its 200-year history, Theakston Brewery is on a growth trajectory after revitalising its flagship brand in 2021. 

The craft beer revolution had been challenging for Theakston Brewery, but the market was shifting back to mainstream after the Covid-pandemic, presenting an opportunity for the traditional brewer.

Duttons wine bar was transformed into a flagship venue for brewer JW Lees, and the central-Manchester site went from loss-making to profitable within one year.  

The transformation of the digital origination, onboarding, fulfilment and servicing journeys of Business Customer Deposits at Lloyds Banking Group delivered immediate and long-term value.  

Internal reviews had shown that opening a Business Deposit Account at Lloyds Banking Group could be slow and frustrating, but a strategic response from the Internal Design Team has comprehensively improved the customer journey by addressing key pain points and building trust.

Cornish Bakery has achieved scalable, sustainable success by placing design at the centre of business strategy, opening 20 new bakeries and increasing annual revenue 68% since rebranding.

In 2020, The Cornish Bakery set out to evolve beyond its pasty-shop roots in touristy, coastal locations. A-side delivered a bold redefinition of the brand in 2021, developing a scalable formula for growing the bakery portfolio and shaping internal culture.