Bronze

Within three months of Olvarit’s new design launching, the Dutch baby food brand moved from fourth to first position in the fruit pouch segment and maintained its lead over the longer-term.  

Olvarit was the first prepared baby food brand in the Netherlands. Historically it had led the overall baby food market, but within fruit pouches – the fastest growing sub-category – it was in fourth position, lagging behind competitors including Organix and Ella’s Kitchen.

Asda recorded its best business results for two years following the launch of ‘Just Essentials’, with the value brand attracting 400,000 new shoppers from rival supermarkets within six months. 

Plenish’s rebrand boosted perception of its taste appeal and the organic drinks brand became the fastest growing premium dairy alternative, growing 64.4% in a contracting market. 

Control Techniques became a top-ten player in the global drives market for the first time in its 50-year history following the enthusiastic adoption of its distinctive rebrand.  

Sustainable skincare start-up, Skin Sapiens smashed its three-year revenue target within two and a half years from launch with a purposefully simple brand and packaging design.      

A beauty industry insider was changed by the experience of becoming a father and set out to create a better, more natural approach to skincare. The ambition was to create a brand capable of securing significant distribution and consumer demand through standout design, with annual sales of £200,000 within three years.   

Kirana and Kiryana stores are the backbone of the grocery retail industry in India and Pakistan, where there are millions of outlets.  

Metro wanted to develop the Kirana/Kiryana franchisee model as part of a global strategy to ‘elevate’ their convenience store format experience, and in turn improve Metro’s Cash & Carry sales. The existing outlets are often basic and cluttered, and convincing franchisees to invest their own money into the physical improvement of the stores would require a design which could deliver a strong financial return.  

The redesign of key pages of Avast’s website had such an impact in the US test market, the design has been rolled out to seven other countries.  

Avast has a market-leading, free-to-download antivirus product but their business model relies on conversions to paid products. Challenged with evolving Avast’s website to enable these conversions as well as drive direct revenue, Else’s design elevated three key web pages for the US market.

The Retail Trust’s reinvigorated purpose and identity has helped it reach and engage tens of thousands of new retail colleagues.  

Solar Energy UK achieved an unprecedented set of policy wins in 2021, following a rebrand which positioned it as a modern trade association. 

Despite solar energy being vital to the UK’s renewable energy market, the Solar Trade Association’s membership had halved since 2015. It needed a reboot to be seen as a modern organisation with the credibility to lead the high-tech solar industry. 

The redesign of a Lloyds Bank branch has been such a success, it’s become the model for how sustainability can be incorporated into the Banking Group’s future estate design.    

Rather than focusing on transactions, the spatial design of the branch at 399 Oxford Street embeds sustainability, showcasing Lloyds Banking Group’s journey to a greener future and increasing customer understanding of the bank’s resources and sustainability commitments.