Bronze

Green tea consumption is on the rise, but the increase in incremental sales has remained slow. Recognising its bitter taste as a barrier, Twinings moved to introduce a breakthrough new range of sweet-flavoured variants.

The packaging designs differentiated the new range from Twinings’ other green teas with illustrations and a bespoke typeface that are designed to evoke chef-like presentations of the desserts that inspired the flavours. These are merged with the green colourway of Twinings’ core green tea range to communicate their shared family.

Twinings created a new range of premium teas and infusions to satisfy demand from consumers for more discernment and exploration in their tea. The new Discovery Collection has a per-serving price three times that of the core range and is aimed at premium grocery and travel outlets, so they would need to be packaged appropriately – moving beyond the functional and stirring up customers’ emotions.

The way we do our banking is changing and for banks to be relevant in today’s world they need to change with us. Lloyds Bank evolved their proposition with a design concept at their new branch in Clapham Junction.

Intel’s exhibition stand at the Mobile World Congress 2016 in Barcelona would need to stand out, to inspire new brand advocates and drive growth while the PC market continues to slide. Aiming to become more visible, more tangible and more experiential, the challenge to their partner agency was to activate Intel’s ‘Experience What’s Inside’ message.

Liverpudlian venue, Fly in the Loaf, was perceived as a place where old men drank, with a brand and interior to match. It was suffering from years of under investment and was severely underperforming.

With booking engines often being overly complex, Russia’s biggest airline S7 wanted to deliver a ‘friction-free’ online travel booking experience for their customers. The brief was to create the interactive design and visual language for the airline’s new online booking system, which had to work across both web and mobile. S7’s previous booking experience failed to allow for much control over the options being presented to the user or the ability to up-sell and cross-sell other complimentary products such as hotels and car hire.

After a series of economic bombshells including the smoking ban, taxation and the financial crash, the bingo industry was reeling and struggling with an average market sales decline of 5% between 2007 and 2013. On average, a bingo club was closing each month in the UK. The National Bingo Game Association decided to reinvigorate the profile of the game with a new proposition and dynamic integrated campaign.

Launching into a very competitive market traditionally dominated by both national and public sector operators; new, independent fitness gym Fitness Garage had to be unique in order to differentiate. The challenge was to develop a proposition, positioning and brand to successfully launch as a specialist boutique gym that could effectively compete in the UK market, where over 6,000 fitness facilities are already operating.

Out of 155 applicants, Kirklees Council had been shortlisted as a finalist in the Bloomberg Philanthropies' Mayors Challenge, with their 'Kirklees Shares' programme. In order to make their final submission stand out against a high calibre of competitors, they invested £5,000 in the design of a new identity, master document and messaging, which broke down the complex concept successfully translating key messages in the bid’s next stage. The newly named 'Comoodle' programme was triumphant. 

Recognising the opportunity to improve accessibility and market share, GlaxoSmithKline decided it was time to take allergy medicine Flonase over the counter, however the brand required an overhaul in order to stake a claim in the crowded allergy segment. Flonase was reinvented to create a game-changing brand.  The new design eschews category conventions and signals to consumers that Flonase is anything but another ‘me-too’ antihistamine.