Silver

The Completely Group has evolved from a design company specialising in property marketing to the UK’s leading specialist in just 18 months. This was achieved by an internal evaluation of incumbent providers and their marketing collateral, property databases, listing sites and networking events.

Stamp buying and collecting is waning in the face of digital communications, but the Royal Mail saw a unique opportunity to attract new and stagnant customers alike ahead of the London 2012 Olympic and Paralympic Games.

The Royal Mail challenged True North to develop a stamp product that could be sold during the Games, generating positive press in the process. True North’s initiative was to create a stamp for each new Gold Medal win by Great Britain. Speed to market was key to the project’s success, with each new stamp being made available by lunchtime the following day.

Superdrug’s own-label face mask was facing a decline, with sales falling 16% YOY. Superdrug needed to redesign their packaging in order to reignite customer engagement, stabilise sales and drive growth. They needed to strengthen their in-store position against the market leader Montagne Jeunesse.

As a family-run franchise, Australian based Terry White chemists were struggling against supermarkets with lower cost structures. Terry White needed to distinguish themselves by providing something that was exclusive to all 160 stores, would build trust with customers in an extremely difficult market, and look fresh and simple.

The beautiful story of Ragú’s humble beginnings had never been shared with its consumers. So when Symington’s acquired the brand in 2011, they immediately set about emphasising the Italian-American heritage of the sauce, in an attempt to recapture a waning market.

Path undertook this sizeable rebranding project, delivering assets across the board. With a more traditional and user-friendly jar, a simplified design style, and a stirring tale of heritage brought to the fore, Ragú reappeared in the market ready to achieve its vast ambitions.

Elmwood were brought in by gin brand Sacred to deliver their aspirations of expansion, but they arrived to find half of the work already done. Microbrewer Ian Hart had created a truly extraordinary gin – the only problem was introducing it into the luxury market.

To inject a bit of charisma into this artisan spirit, Elmwood took to exploring the scenery of Highgate, birthplace of Sacred. With an emblem displaying the village’s cemetery gates, and typography reflecting the biblical undertones of the brand story, Sacred re-entered the spirits circuit with an almighty presence.

Trewithen Dairy is a small Cornish dairy farm looking to maintain a truly local following and local sustainability, while also building a national listings portfolio.

The green and gold of Lyle’s Golden Syrup are the hallmarks of Britain’s oldest brand. The tin has remained practically unchanged for over 125 years. When Tate & Lyle Sugars decided on a limited edition pack to celebrate the Queen’s Diamond Jubilee, they needed a design that would stay true to their heritage while making consumers smile.

Bart’s Spices has been a premium producer of herbs and spices since 1963, but there was relatively little awareness of the brand despite its longevity and 20-year presence in Waitrose retailers. In 2012, the company rebranded as ‘The Bart Ingredients Company’ and Honey was commissioned to develop a new design for its new and existing product range.

In 2011, Highland Spring accounted for 10% of the UK’s bottled water market overall. The brand was struggling to fend off competition from Evian and Volvic, and suffered from being consistently outspent on marketing year-on-year. Base sales were also in decline, as consumers traded down to supermarket own-label waters and budget brands.