Silver

InPost UK’s new brand identity has been a powerful catalyst for the commercial ascendancy of the parcel logistics business.

Although InPost was already an established leader in Poland, in 2022 it had 1,700 lockers located around the UK and needed a stronger market position. Dragon Rouge was engaged to develop a new brand idea for the UK business, and to bring that to life across InPost’s physical and digital estate.

Launching into one of the world’s most exclusive categories, luxury tea NOOA secured retailer trust, customer loyalty and commercial success through the strength of its brand and packaging design. 

Without media support, trade discounts or inherited reputation, the challenger brand launched into the Gulf region in November 2022, competing with the most iconic names in premium tea. NOOA’s reception by trade buyers and end users was immediate; the visual restraint, elegance and tonal clarity of Xfacta’s design resonated because if felt different to everything else in the category.

‘Strength for Life’ repositioned muscle health as a priority across the NHS, helping catalyse an uplift in appropriate prescribing of nutritional supplements. 

Malnutrition affects over 3 million people in the UK, costing the NHS approximately £19.6billion annually. It is however, frequently overlooked in care settings due to a lack of awareness, limited training and fragmented care pathways. 

The Story Museum’s brand identity has played a crucial role in its success since its launch in April 2020. 

The museum closed in 2018 for major redevelopment and was due to re-open in 2020. But when the country went into lockdown, the dramatic new identity by David Carroll & Co built brand recognition for the physical museum and online. The striking identity works beautifully on everything from social media, to website, ticketing, signage and even the building’s vast entrance gates.

The Tympa Platform is the world’s first all-in-one ear and hearing health solution, and over 2,000 healthcare professionals are using the system internationally. 

A redesign transformed perceptions of Royal Challenge, and the packaging directly influenced 68% of new buyers’ intent to purchase the whisky. 

India’s oldest whisky brand had been losing share in an increasingly competitive market. Its masculine tone no longer resonated with younger drinkers and only between 4% and 25% of target consumers were aware Royal Challenge had a new smoother taste. 

Weekly sales leapt +61% following the redesign of the Paddington Flagship Store, and the halo effect across the entire brand ecosystem means the design is set to be replicated on The Strand. 

The retail space is located at London’s Paddington Station and a redesign in early 2025 aimed to boost the store’s commercial performance in an environment where catching the attention of transit-focused travellers is a challenge. 

Muse is competing at a larger, national level following a rebrand which grew its reputation for Social Impact and led to a new partnership to deliver sustainable homes across the UK.  

Despite being a major-player in regeneration, Muse lacked cut-through with Local Authorities and embarked on a rebrand to improve visibility in a crowded B2B market. 

A rebrand brought to life the heritage and community of Newcastle’s Grainger Market, and average weekly footfall was boosted 27%. 

A one-of-a-kind new experience at the Guinness Storehouse has increased visitor perception of the iconic brand’s commitment to sustainability by 10%. 

Guinness’ Dublin home consists of multiple immersive experiences dedicated to the Irish stout. The first part focused on Guinness’ ingredients, but this hadn’t been updated since the Storehouse opened 25 years ago and only 2% of visitors cited enjoying that floor the most.