Silver

Pipers pride themselves on producing artisan, handmade crisps but with their signature design devices being poached by the competition and a delisting from Harvey Nichols, they decided it was time to review their packaging. BrandOpus was tasked with reinforcing the perception of Pipers as the tastiest crisp brand in Britain by discovering what makes the brand unique.

BrandOpus developed a bold and assertive identity and pack design, which reflects the honest, straightforward ideals of the company, allowing Pipers to own the ‘out of home’ crisp market.

Hope and Homes for Children (HHC) is an international children’s charity working across Africa and Central and Eastern Europe. The charity relies heavily on voluntary income to continue their work, with the website their only marketing tool. Positive were invited to tender for HHC’s new website in 2010, with a brief to deliver a site that would encourage more people and companies to support the charity.

When Alex and Donna Smith’s son, Harrison, was diagnosed with Duchenne Muscular Dystrophy, they established a charity to research the disease – which affects one in every 3500 male births. Harrison’s Fund needed to raise awareness of this unknown condition, in a category where everyone has a story to tell.

People Can is a charity and social enterprise working across England and Wales to support those with greater needs and fewer opportunities, such as those suffering domestic abuse. Previously Novas Scarman, they needed a new identity to engage staff, raise the charity’s profile and attract funding opportunities, and provide more life changes for service users.

Scottish Provident is a long-established name in the world of protection insurance but in recent years it lost some of its shine and was starting to slip off the radar for its core audience, UK Independent Financial Advisers (IFAs). Tayburn was appointed to create a campaign that generated interest in the sector and re-established the company as a dynamic player.

Graymatter was appointed by Vauxhall in October 2010 for the simple yet daunting task of re-focusing and re-energising the fleet brand, to return it to the number one spot in the market place.

The ‘Discover’ campaign provided Vauxhall Fleet with a strong and vibrant framework to communicate clear propositions using an iconographic language that delivered both immediacy and distinction from the competition. Graymatter created a strong graphic device to convey Vauxhall’s powerful sales messages that they had previously struggled to communicate.

Balance Accountants, formerly Rogers and Co, really believed they were different and wanted to reflect this in a new brand to attract like-minded clients. After engaging with the Design Council’s ‘Designing Demand’ programme, The Engine Room were selected to work on the brand development project. The objectives were to deliver visual impact, return on investment and high growth turnover in the next three years.

After three years of flat trading, Fontsmith, a type design studio, knew they needed to do something significant to kick-start their next phase of growth. So they contacted Thompson Brand Partners to help them create a buzz to raise their profile and get into a designer’s ‘special things box’.

Underdog olive oil brand Oliveria da Serra needed to engage and inspire consumers through a fresh new perspective, relevant to contemporary Portugal. The main objectives were to totally refresh the brand and in doing so challenge the market leader and transform it from a “me-too” copycat product into one with a distinct character and clear purpose.

Waitrose wanted to put taste, variety and pleasure back into healthy eating. The idea was to develop a fresh approach from the idea that healthy eating is shaped by self-control and restriction. Pearlfisher was tasked with creating a health and wellbeing brand that followed a simple philosophy of celebrating wholesome and delicious food, to stand proud in a saturated market.