Silver

Introduced in 1992, Johnnie Walker Blue Label led the way in establishing an ultra-premium whisky category. By 2006 though it was looking tired and old-fashioned and with increased competition, they faced challenges to their status as category leader.

The redesign was intended to enhance the luxury cues while maintaining the DNA that is at the core of the Blue Label. The story of the brand was central to the refresh and the ‘Celebrating Epic Achievements’ idea was developed.

Anonymous on the shelf and with a low consumer profile, Billington’s unrefined brown sugar was an exceptional product being undercut by established white sugar brands extending into the sector.

Billington’s decided to invest in design with the intention of bringing the brand to life, reflecting the exciting experience customers have baking a cake. The stripped back design highlights the naturalness of the product and the eye-catching packaging has dramatically increased awareness.

When Amelia Kirchoff began her journey back to good health following a battle with cancer, she enlisted the help of Macrobiotic living and with the desire to share the power of whole foods with the world, she founded GoMacro. 

The issue was GoMacro entered into a market place full of established brands and mass-market offerings.  Despite being a superior product, GoMacro lacked desire and was a difficult sell. In 2012 the decision was made to breathe life into the brand with a new name, identity, packaging design and supporting collateral.

As former athletes, the founders of OTE (On The Edge) knew there was a better way of doing sports nutrition. Their aim was to deliver products that could give athletes the physical edge through superior nutrition and the mental edge through expert advice.

In 2009 five founding directors came together and developed a business plan around the cooperative model of selling fairly traded products. Just 18 months later though, the Fair Traders Cooperative faced closure due to low sales volume, poor trading results and cashflow issues.

A new strategy and business model was required. The name was changed to Fair Trader to better engage with the target market and prevent confusion, the website was redesigned and a clean brand was developed that focused on core values.

With traditional craft ale surging in popularity in recent years, Twickenham Fine Ales needed to re-establish itself as the authority on the beverage, be relevant to today’s drinkers and stand out from its new competitors.

Vivid Vitality occupies a unique place in the lifestyle and health drinks market as producers of matcha, nature’s most powerful green tea. The entrepreneur behind bringing the superfood to the Western world, James Shillcock, wanted to revolutionise the ready-to-drink tea category by creating a lifestyle brand to appeal to young professionals and coffee connoisseurs.

CITB is responsible for encouraging young people to join the construction industry and with the demand for construction workers set to soar, the recruitment challenge is increasing. With this in mind, CITB set out to recruit a wider demographic.

Training and nutrition specialist, Zana Morris wanted to challenge the classic, functional fitness model where gyms are generally uninspiring environments to spend time in. Working with the design team to realise her vision, Zana helped to create a distinctive brand strategy and interior for an innovative flagship gym.

With fuel margins tightening, Convenience Retailing (CR) plays a key role in delivering profitable retail sites for petrol stations. Shell, however, were struggling to offer a welcoming environment and as a result were missing out on revenue. The Shell Select shops needed a contemporary repositioning.

Setting out to transform customers’ mind-set from ‘fuel on the forecourt’ to ‘food in the shop’, a warm, inviting experience was delivered, with the new design using full height windows as well as wood and earthy colours to reinforce a feeling of quality.