Winners 2013/Packaging Gold

Project: Really Good Premium Breads

Client: Really Good (QVS) Ltd

Design: Creative Media

The challenge for Really Good (QVS) was to appeal to buyers in the highly competitive bread and baked goods market. As their range of 11 premium breads is so artisan and different, they didn’t want their products to get lost in the bread section amongst lower-quality competitors.

They asked Creative Media to design and produce a packaging range that stood out from the crowd and represented both quality and value. A unique “traditional” wax proof style wrapping provided the solution, with a stripped-back design that conveys a premium look.
In the brand’s Northern Ireland market, their re-sealable packaging is an industry first.

Results for the company have been striking: Really Good’s turnover has increased by more than £2.3 million since introducing the new packaging, and 571 supermarket branches now carry their products in the UK and Ireland, compared to none before the packaging project.