Bio Green Dairy, a small producer of yogurt-based products, was struggling for shelf space in corner shops up and down the country. The Bio Green brand needed a unique character and personality to stand out - without denying its Indian heritage and influences.
Carter Wong Design was in charge of the redesign and brand relaunch, giving Bio Green a feel-good, fun personality. The aim was to give the brand appeal to both ethnic and mainstream consumers, and Bollywood motifs on the packaging surround a fresh new logo.
The results for the flagship Bio Green lassi range alone exceeded sales value targets by 137% in the first year. Bio Green lassi, smoothies and yogurt drinks outstripped market benchmarks against Indian food and yoghurt drinks by 333% during the same period. Bio Green is now stocked in four of the major supermarkets, and sales volume has risen by 266%.
