With the aim of encouraging a global audience to make bookings, Historic Scotland started to look at ways
of showcasing their impressive websites and analysing their sales process. Out of scoping workshops came the objectives of facilitating a more modern sale, tailoring content for audiences and providing recipients with a concise take away.
The Historic Scotland sales app was born; designed to get information to customers quickly and therefore aid conversion. The app is not only visually attractive and easy to use, but it also allows Historic Scotland to create bespoke sales materials in PDF format as a way of sharing information about new events and venues.
The project has achieved all of its objectives. It has had an impact on sales performance, business efficiencies and has been very well received by both the internal audience at Historic Scotland and their peer group. Travel trade sales have been significantly increased and the lengthy selling process has been reduced to 10 minutes.
