2019

Following a fall in sales in 2015, Turkey’s oldest beer brand Bomonti had dropped its only can format from its range. But two years later, the Bomonti Fabrika 50cl can was to be resurrected and needed to be completely redesigned.

To generate sales, strength of design and distinctiveness would be fundamental to achieve shelf stand-out, especially in the context of Turkey’s highly restrictive alcohol marketing environment, where above-the-line advertising isn’t allowed, and attention can’t be drawn to a product or pack in any way in shops and supermarkets.

Ocean plastic is an urgent problem facing our planet; the equivalent of one rubbish truck of plastic is poured into the oceans every minute.

Working with brands to create packaging design, agency Pearlfisher was aware of its own contribution to the waste and was inspired to use design thinking to reduce the negative impact of plastic on the planet. It created a bold and inspiring installation, visualising the plight of a planet drowning in waste.

Facing an onslaught of competition and the threat of category slow down, Warner Edwards recognised the brand design of its gin was letting it down. In order to cut through the competition and justify its super premium price point, a redesign was needed.

Small, independent wine producer, Fourth Wave Wine was growing steadily, but its presence in larger retail outlets was limited.

In 2016 an opportunity arose to range a new brand with Australia’s largest retailer, Endeavour Drinks Group (EDG). If successful, it could drive a mutually beneficial relationship and gain market traction for the wine producer.

Once a favourite of North American mums, Yoplait had been de-positioned by the popularity of Greek yoghurt, losing 52% dollar share in the U.S. yoghurt category since 2010.

To re-engage female consumers, General Mills was innovating with a new, premium Yoplait product. The sub-brand’s strategy, positioning, naming, tone of voice, identity and packaging design would be key to launching this big, new-to-market idea successfully.

In 2017 with veganism and flexitarianism on the rise, most of the supermarkets had pockets of vegan and vegetarian products in store. But there weren’t any dedicated plant-based ranges.

Tesco wanted to be first to market with an exclusively plant-based, own-label range. Created in partnership with chefs Derek and Chad Sarno, the range aimed to make plant-based food more accessible to the everyday consumer; its brand and packaging design would need to appeal to a wide target audience – not just vegans.

Once one of London’s coolest gyms, Third Space’s growth had stalled. Low-cost gyms and pay-as-you-go boutiques were disrupting the market, leaving traditional gym memberships looking tired. To sustainably grow its business, Third Space needed to illustrate the value of its club membership model beyond fees and obligations.

Healthier eating trends have seen premium bread sales rise and wholemeal bread brand Allinson’s was perfectly placed to capitalise on this. One hundred years ago, Allinson’s founder was one of the first to advocate the benefits of wholemeal, encouraging Victorians to incorporate it into their diets.

With this heritage, Allinson’s should have been leading the category, but its pack had little visibility on shelf and the brand was instead experiencing long-term decline. A new brand and packaging design was needed to drive distinctiveness and convince on quality.

Carling, the UK’s number one lager, was facing major challenges. Competition from premium craft beers and imported lagers was growing significantly, whilst alcohol consumption was falling. The mainstream lager category was in decline with sales down 11% since 2011 and along the way, in a bid to fit in with trends, Carling had lost its personality and standout.

Things looked bleak until a dynamic redesign enabled Carling to buck the category trend and achieve substantial growth.

Back in the 1970s Blue Dragon had been a pioneer in Asian food. Today, with a transformed restaurant scene, shoppers are more accustomed to world flavours and are increasingly seeking to relive these experiences at home.

To capitalise on the opportunity, retailers are launching their own Asian offerings and Blue Dragon’s competition is growing. It needed to strengthen and modernise its brand to increase relevance and maintain its position as market leader.