2019

The sporting landscape is going through a period of change and rugby, like many sports, is facing challenges with an aging core fan base. Gloucester Rugby has a rich heritage and loyal fans, but it needed to attract a younger audience.

Barwood Capital is a real estate investment firm. The company has enjoyed a period of relatively small, steady growth since it was founded in 2009, but the profile and reputation of the business wasn’t living up to its performance. In a crowded market, Barwood Capital wanted to position itself as a premium brand to attract investors and partners. 

Soft on the palette and with an accessible price point, easy to drink Prosecco has been stealing a march on Champagne and Cava sales. Its growing domination of the sparkling wine fixture was threatening Spanish Cava producer Freixenet’s future.

In a bold move aimed to de-position other brands, Freixenet set out to launch a premium Prosecco that would be over 30% more expensive than others. The challenge was to create a highly desirable branded bottle and packaging that was clearly Prosecco, but which looked worthy of such a premium price.

Almost everyone in the UK will have benefited from the British National Formulary (BNF). It is used by medical professionals to safely prescribe medicines. First published in print in 1949 and updated regularly since, the vital medical resource needed to be reimagined for a digital age.

Paxman Coolers design and manufacture a hair loss prevention system for patients undergoing chemotherapy. Hair loss is a feared effect of chemotherapy, but awareness of ‘cold-cap’ treatment is low. In order to enter the US market, Paxman needed to present a world-class brand in the marketplace. 

With the rise in online banking, retail bank branches need a dramatic reframing to remain relevant. That’s what Lloyds Bank has done with its Manchester flagship, as part of its long-term strategy.

The flagship’s ambitious new format is all about connections and networking, and provides an experience that combines face-to-face expertise with technology. It offers a host of special features to meet the needs of the local community and to ‘help Manchester to prosper’.

There is a shocking upward trend in the prevalence of self-harm amongst children and young people. But with extreme pressures on the NHS many teenagers are not getting the help they need.

Charity stem4 had developed an app – Calm Harm – to help teenagers resist or manage the urge to self-harm, but with a confusing user journey the app was under-performing.

Education project Green Heroes is a first-of-its-kind. Designed to enhance primary school children’s awareness of environmental issues, it has been featured on The Parliamentary Review and Royal Horticultural Society websites as an example of best educational practice.

Initially the aim was to develop an environmental film showcasing the environmental work and learnings of the pupils of Berrywood School. But a wider opportunity to create a distinctive social and environmental awareness educational brand around their school projects was identified, and Green Heroes was born. 

With a rising population and falling rainfall, East Anglia faces challenges in ensuring a sustainable supply of water into the future.

Anglian Water manages the supply of water to the region and is required to submit a five-year investment plan to Ofwat in 2019. As any investment in infrastructure will be reflected in household bills, a large amount of quantitative and qualitative data was needed from its customers to capture consumer opinion around water resilience and to inform the plan.

The way people do their banking is changing. Digital interactions are skyrocketing, whilst in-branch counter usage is falling 11% annually. Against this landscape Lloyds Banking Group is re-imagining the traditional, transactional banking model as part of a new strategic objective to deliver differentiated branch experiences for each of their brands.

Oxford Street is the first iteration for the Halifax brand. The flagship needed to showcase the brand at its very best; its products, services and knowledge presented within the most un-bank-like customer experience.