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Client:
Supplying a wide range of industries with products such as adhesives and sealants, the Bayer Group’s Material Science division was a leading polymer producer.
A huge challenge was posed in 2017 when Bayer announced the division’s spin-off. The new business needed a visual identity that would position it as a leading global player in its own right and help attract investment.
Ground-breaking, attitudinal brand values were developed for the new business, along with a bold creative direction built around the core brand idea of ‘The Brighter Element’.
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Client:
Founded by mother and daughter Inger Ellen Nicolaisen and Christinah Nicolaisen, IC Scandinavia’s inaugural range – the Eleni & Chris Salon Signature Collection – was launching into the salon professional haircare market. With just six products, their start-up was tiny in comparison to the major players dominating the market.
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Client:
Facing growing competitor pressure, the UK’s leading biltong and jerky producer needed a visual overhaul of its fragmented brand portfolio to deliver cohesion and meet the needs of contemporary consumers.
A comprehensive exploration of the category and the future landscape of food informed a powerful brand architecture strategy for The Meatsnacks Group to unite its portfolio.
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Client:
EE, the largest mobile network in the UK, is operating in a challenging retail market. Acquired by BT in 2016, a new store design was commissioned to position it as a forward thinking, modern, digital brand.
An uplifting store environment was designed to provide customers with an immersive space in which to explore and interact with products and services. The traditional store layout was re-configured and new design features are encouraging higher levels of interaction.
Agency:
Client:
The Barber’s Pole worm is a parasite that infects sheep and goats. In hot countries its impact on sheep farming can be devastating, with entire flocks wiped out. In Australia the parasite costs the sheep industry up to $150 million AUD annually.
After 20 years of research, Barbervax® the first vaccine for the Barber’s Pole worm was developed. Although the process was successful at lab-scale, eight years were spent unsuccessfully trying to synthesise the vaccine so that it could be produced in large enough volumes to be commercially viable.
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Client:
To engage Scottish tenants and landlords with new legislation coming into effect in 2017, Shelter Scotland received a government grant to generate awareness around the reforms. It was important that tenants and landlords could get to grips with the legislation without overwhelming Shelter Scotland’s helpline, which already received more calls than they could answer.
Agency:
Client:
With growing trends in health, wellbeing and nutrition, leading meal replacement brand SlimFast looked to attract a broader demographic audience. Research had identified demand for a premium offering with a holistic health advantage, and in response the new SlimFast Advanced Vitality Shakes range was developed using scientifically advanced ingredients.
Agency:
Client:
Quorn has long been the market leader within the UK meat free category, but despite changing eating habits amongst the population, the brand wasn’t reaping the rewards of a surge in those following vegan, vegetarian or flexitarian diets. Perceived as dated, Quorn was being held back.
Agency:
Client:
Family-owned, British cleaning products business Astonish, had an ambitious growth plan. But stronger shelf standout was required to achieve it. The brand had a good presence in value retailers, but to rapidly grow revenue Astonish needed to gain mainstream grocery listings.
A new brand identity has elevated consumer and retailer perceptions of Astonish, repositioning it as a credible household cleaning brand beyond the value retail sector.
Agency:
Client:
Established in 1937, Loterie Romande is the lottery provider for the six French-speaking Swiss Cantons. Its existing online offer was outdated and a redesign of the eGaming platform was instigated in 2016 to deliver more players, registrations and repeat usage.
The start point for the redesign was to explore what a lottery stands for; to evoke Loterie Romande’s social responsibility and balance this with an engaging and elegant digital design aesthetic to suit the Swiss French market.