2019

Autistica is the UK’s largest charitable funder of autism research. Having grown its reach across the UK in the last three years, the charity needed to improve its website to better engage families and individuals affected by autism.

Entrepreneurs Simon and Caroline Pollard wanted to take nursery care to the next level. They were opening up a nursery on one of Leeds most desirable streets and would be offering a premium level of care. But with no background in early years education, the nursery’s branding needed to attract the very best staff and parents willing to pay a premium price for their childcare. 

Beeston Library’s tired and dated interior was failing to engage the local community. A new interior personality was commissioned to tackle negative perceptions. The aim was to create an uplifting, modern place all ages would want to visit, to grow the number of members, visitors and book loans. 

A small charity in Glasgow provided essential help integrating vulnerable people into the local area and tackling poverty. Thousands of migrants and conflict-refugees were arriving into the South of Glasgow, but growing demand on the charity’s services had led it to near insolvency and an injection of income was urgently needed.

The charity’s culture and finances have been transformed by brand strategy and design which refocused the organisation’s energy and messaging on securing funding, rather than on labour-intensive community fundraising activities.

Davidoff has crafted and blended the Winston Churchill Cigars collection under license since 2007, but in 2014 with sales declining and the collection being delisted from retail outlets, it set out to turn around the collection’s fortunes.

The plan was to address the collection’s tired and dated look, re-build desire for Winston Churchill Cigars in a fresh and contemporary way and build growth in a static global market.

Coffee consumption may be soaring in the UK, but not when it comes to instant. In 2016, 685 million less cups of instant coffee were drunk compared to the previous year.

As one of the original UK coffee brands and firmly associated with instant, Kenco was at risk of losing relevance. It looked to re-assert its credibility through a new identity and packaging design.

The design would need to move it away from being perceived as a pure instant brand, improve its shelf impact and grow Kenco through penetration. Boosting its taste and quality associations would be key.

The convenience shopping landscape has changed significantly over recent years including a shift in consumers’ mind-set around own label.

Convenience store operator, One Stop found customers no longer wanted to see a ‘value’ looking own label. They wanted to see a quality offer at a good price, but its own brand packaging wasn’t communicating this. To change perception and increase customer loyalty, One Stop revamped its own label offer and overhauled the brand.

How do you create mass-market appeal with a new, unfamiliar and physically unattractive product? That was the challenge for first-time entrepreneur Suzie Walker, who was bringing a healthy, raw snack product to market.

Pricey ingredients and low margins meant the start-up business – The Primal Pantry – would need to sell the bars at volume and at a higher price than competitors to be commercially viable. Strong branding and packaging would be essential in creating desirability and stand out. 

Teenagers tend to consider themselves ‘too old’ to partake in the Christmas advent ritual, but Cadbury wanted to change this with its first Heroes Advent calendar.

The original plan was to design a traditional advent calendar pack; but to better engage teenagers, combining Augmented Reality (AR) technology with traditional design was suggested and the brief expanded.

L’OR was a small coffee brand with big ambitions to challenge Nespresso and its dominance of the luxury, in-home coffee experience market.

L’OR was to become the first non-Nespresso brand to offer aluminium Nespresso Compatible Capsules (NCCs), rather than plastic, to leverage opportunity in the strongly growing NCC category. But to truly rival Nespresso and become a global premium brand in its own right – not just a cheaper alternative – L’OR needed a contemporary, brand reinvention.