Bronze

With its premium positioning, Takamaka Rum’s rebrand has seen it grow export sales 125%.  

Launched 20 years ago, and distilled in the founders’ garden, Takamaka Rum is still made the same way today. Although a favourite at home in the Seychelles where it had nearly 100% distribution, Takamaka’s exporting had stalled. Wanting to premiumise the brand, the d’Offay family commissioned Pearlfisher to create a design which would take the rum to the best bars around the world.  

Placemaking design helped change perceptions of Selfoss and the town now has the fastest growing community in Iceland.  

Selfoss’ downtown area was in decline and needed a viable town centre. Its future had been the source of debate for decades, but it wasn’t until developer Sigtún Thróunarfélag worked with the local community and a range of experts, that a unique and differentiated place was created.  

The immersive design and visitor experience of the Hockney’s Eye exhibition powerfully engaged audiences and donations from the public increased 373%.   

Taking place in Spring/Summer 2022, the Fitzwilliam Museum and Heong Gallery’s temporary exhibition was to be a journey into the artwork and mind of David Hockney. As the exhibition would be located across two sites in Cambridge, creating a joined-up journey through the galleries was key, especially as Hockney’s work was interspersed with permanent collections.  

Pet Head’s new packaging improved the pet grooming brand’s net promoter score over 400% in the UK and US, well ahead of the 40% increase it was aiming for. 

Having acquired Pet Head in 2016, Company of Animals had ambitions for it to become one of the top pet grooming brands in the world, but sales had stagnated. 

In the face of stiff competition, Tidal Rum smashed its year one and two sales objectives by 25%, delivering cumulative revenue of £359,000 compared to a target of £287,000. 

Like gin before it, premium rum is becoming a gold-rush category. Fledgling business, Shorts Boy Distillery wanted to achieve standout in this cluttered market to meet its ambitions to sell 12,000 bottles of its premium-priced, seaweed-infused rum within two years. 

Website sales to consumers soared 84% following Meridian’s bold redesign, and to meet demand nine new jobs were created at its factory in North Wales. 

Meridian is the UK’s leading producer of nut butters. But the market had moved on visually in recent years and where rival brands had evolved, by 2019 Meridian was looking dated and its revenues were taking a hit.  

Capturing the attention of students and teachers, a redesign has transformed engagement with the Step into the NHS website. 

With serious workforce challenges, there is pressure to recruit more people from all backgrounds into the NHS. But to develop a pipeline, engagement needs to start early in schools. 

Step into the NHS, England’s go-to health careers website for teachers and pupils, had seen an increase in site visits at the start of the pandemic but was failing to hold user attention. 

UpCircle’s range grew from seven to 26 SKUs after redesign and the sustainable skincare brand’s greater visibility is enabling it to inspire others on the circular economy. 

Back in 2015, UpCircle began its journey named Optiat. Saving coffee-grounds from landfill and turning these into body and face scrubs, it was the first sustainable skincare brand to plug into the circular economy. After successfully crowdfunding, the business wanted to build its brand to fulfil its growth potential. 

Voltaren’s new easy-open cap is proving a revelation for joint pain sufferers, with 93% of test consumers agreeing the new flip-top design is more intuitive and easier to open first time.

GlaxoSmithKline wanted to meet the needs of consumers with hand-pain and dexterity problems who need to use pain relief gel, but find it challenging to unscrew a conventional cap.

A new identity and pack design connected My/Mochi Ice Cream with Gen Z consumers, and the frozen novelty brand attracted 300,000 followers on TikTok in less than six months.  

In 2017, handheld ice cream snack My/Mochi Ice Cream had been launched to the masses in the US. Three years on, with competition intensifying, Bulletproof was engaged to help the brand defend its position as the leading mochi ice cream.