Bronze

The repositioning and redesign of Sainsbury’s SO Organic range reversed its -1.5% market share decline, delivering +2% value share growth in a market worth over £1billion.

Sainsbury’s organic products range, SO Organic was underperforming, particularly with younger consumers. Stretching across 230 SKUs, the brand’s growth had slowed. Even pre-COVID, supermarkets’ organic offers faced growing competition and the pandemic had accelerated this threat.   

A new pack design and format revived KP Nuts’ fortunes, accelerating its value by 37.9% in two years. This was well ahead of its 10% target and added approximately £23million to the salted peanut brand’s market value. 

KP Nuts was facing a perception problem and was losing relevance as consumer behaviours evolved. With people increasingly opting for healthier or more premium snacks, by 2017 the iconic brand’s volume sales were in decline. 

Two tonnes of plastic and four tonnes of cardboard waste are being saved annually by vegan chocolate bar brand Raw Halo, following a redesign which enabled the business to meet its ethical aspirations and improve margins.   

In 2018, having recently secured listings in 200 Waitrose stores, Raw Halo wanted to capitalise on its first opportunity in grocery. As well as aiming to expand its reach, the young brand also had ambitions to become a plastic-free business to further its ethical credibility.   

LifeLabs’ positive outcomes were so well received, Barnardo’s is scaling up the pilot project nationally, providing potential to reach 150,000 young people who are in or leaving care in the UK. 

Around 10,000 16 to 18 year-olds leave local authority care in England every year. Trying to manage alone before they’re ready, many face loneliness and isolation and a third of care-leavers become homeless within two years. 

By reflecting the personalised service offered in its art galleries, Castle Fine Art’s new customer-focused website has driven purchase conversion, growing ecommerce revenue 165% in only two years.

To support customers to purchase art directly online, Castle Fine Art and Thursday collaborated on the new website in 2018. 

Referrals to charity Newcastle Carers soared 73% due to a powerful campaign which raised awareness amongst young carers of the support they could access. 

In Newcastle alone, there are nearly 2,000 young adults aged 16 to 25 in what can be a lonely and exhausting unpaid carer’s role. Many are unaware of the help they can access. 

In a tough launch-year disrupted by the coronavirus pandemic, Oxfam’s first ever superstore raised vital funds for the charity by attracting visitors and convincing them to spend more.

To generate income and connect with the next generation of shoppers, donors and volunteers, Oxfam collaborated with One Fine Day Design to create a supersized store format.

A holistic approach to improving customer service through strategic thinking, service and environment design, delivered a demonstrable impact for Tesco Bank, its employees and customers.

To drive customer loyalty, Tesco Bank wanted to create an outstanding customer experience. It would be bucking the trend towards automated service, to add value to the customer experience through human interaction.

Globe-Traveller opened a new factory near Warsaw to meet demand for its redesigned Voyager X campervan, and the business has increased its production potential threefold. 

To build brand recognition and competitive advantage, motorhome business Globe-Traveller recognised the value of implementing a design-driven growth strategy. The initial step was to work with Ergodesign to redesign the business’ Voyager X campervan. 

Although birth rates had been steadily declining, Nûby UK’s steriliser range outperformed a bold 20% growth target, increasing volume sales 47% in the year after redesign. 

Baby brand Nûby had ambitions to grow sales of its steriliser, despite a shrinking market in the UK. Briefing agency DECIDE to create a new packaging identity and design hierarchy for the product, Nûby wanted a design system which could be adapted across the new-born range and the brand’s wider portfolio.