Bronze

In the face of innovative competition, Oettinger Davidoff Group needed to shake the image of Davidoff Cigars as expensive and old-fashioned. The idea was to create a new range – Davidoff Nicaragua – with a completely different taste profile that would refresh brand identity and reverse the loss of market share.

London’s oldest luxury car dealership H.R. Owen needed to counteract the effects of the financial crisis. It wanted to unite different areas of the business with an experience which employees and clients would be proud to be part of. What began as a simple brand refresh, far outreached its original aims.

London Creative and Digital Fusion wanted to establish themselves as the go-to partner for entrepreneurial SMEs in the creative and digital spaces. Simplifying their range of services, highlighting the benefits of working in partnership and removing the ambiguity around eligibility were the three key routes to achieving this aim and to involving 1,000 businesses.

English Heritage plays a unique role in preserving and presenting the spectacular history of our country. Research though suggested that it was seen as unexciting, and likened to a middle-aged, portly, professional man. They needed to transform perceptions from dry and dusty to welcoming and warm.

An overall direction for the business, ‘We bring history to life’, was developed to reflect the work and vision of English Heritage and also the experience you get when you visit one of the unique heritage sites.

If Willis was to successfully achieve its goal of becoming ‘The world’s best risk advisor, insurance, and reinsurance broker’, innovation would need to become an integral part of the business. The challenge was to create a campaign that would motivate 18,000 employees across 400 offices worldwide to make innovation ‘the way we do things around here’.

The LEGO Group wanted to create and deliver the future look of online shopping that could easily be adopted by retailers via a global framework called ‘Next Generation E-Commerce’ (NGE). Objectives were to: deliver a consistent brand footprint across online retail, improve conversion, eliminate redundant processes and represent the LEGO brand online as strongly as in store.

To remain sustainable, the not-for- profit Sensory Integration Network needed to raise their profile, increase stagnant membership numbers, and grow the number of people attending courses and seminars.

By evaluating their issues and determining their priorities through a set of communications workshops, a set of values were created and a range of communications were identified that would help the Network realise their objectives.

With an initial design investment of only £3,500, natural and organic health and beauty brand Natura Siberica launched in 2007 with a vision to challenge western brand domination in the Russian market.

Preston Guild is a one-of-a-kind historic celebration that takes place once every 20 years. To promote it and the city of Preston as a major driver of future economic growth, design consultancy Vivid were brought on board.

Vivid took a significant role in providing a design concept that allowed a series of low/no-cost Guild campaigns to showcase Preston as a North West success story. The design strategy was dedicated to increasing a sense of community and pride, and achieving a high level of engagement.

The Shell Eco-marathon challenges high school and college students to design and build vehicles that can travel furthest on just one litre of fuel. In 2012, Shell sought to reinvent the challenge as a platform for more direct engagement with the public. One particular aim was to invite family audiences to the event for the first time.