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Trend Control Systems produce hardware used to control and monitor the heating, ventilation and air conditioning in commercial buildings. With end user clients and equipment specifiers becoming increasingly design savvy, expectations were being raised, bringing a renewed focus on the importance of design to Trend. The agency was briefed to establish the visual design guidelines and industrial design direction for Trend’s IQ4 range, and as a result the products are now smaller, faster, safer and more intelligent than ever before.

Established architectural practice Purcell Miller Triton, well known in the field of conservation architecture, needed to change perceptions of the business as old-fashioned requiring a new, confident brand with which they could better showcase their expertise in other fields of architecture to ultimately win bigger projects.

Superdrug's facial cleansing wipes were struggling in a declining market, against increasing competition and in 2011 sales fell 53%. A redesign was undertaken and the new confident brand and repackaging has since smashed sales targets by 61%, achieving a year on year sales increase of 67% in a market that fell nationally by 1.8% that year. It has also been responsible for driving own-brand beauty sales overall; attracting new customers and encouraging switching from other leading brands.

Founded in 2009, a family owned business at the forefront of the small batch artisan ice block movement in Australia, saw an opportunity to strengthen their brand’s visual identity and to differentiate in an increasingly competitive marketplace.

Goodlife's new repositioning and brand design has challenged the vegetarian frozen food’s category convention of light 'healthy' looking packs, opting instead for brand semiotics to evoke real, hearty foodiness and resonate with a new, much-wider audience. This category changing reframing of the 25 year old brand has delivered fantastic results with total sales up 66% in nine months.

Genius is an established presence in the UK’s gluten-free sector, but its previous identity was created pre-launch when it was a niche product in a rapidly developing market. Five years on, it needed to respond to growing market pressure and rebrand with the aim of becoming a household name in mainstream bakery, without alienating its passionate, gluten-free consumer base. The design solution amplified Genius’ bright, warm and inspirational personality and provided a platform on which to build its mass-market credentials.

Challenger start-up brand Strong Nutrients needed to compete against established and popular brands, as well as private label brands, in the vitamins, minerals and supplements sector. With a desire to challenge consumers' perceptions of health and wellness, the resulting premium design has exceeded expectations on every level.

Johnnie Walker identified an opportunity to achieve scale in gifting with a global initiative for a value added pack. By carefully selecting artists to collaborate with, a powerful design bringing to life the brand’s ‘Striding Man’ was created.  Crucially, the gift packaging has been successfully embraced by culturally diverse markets for key gifting periods around the world such as Christmas and Chinese New Year.

Newby Teas had high quality, award-winning products, but their packaging failed to reflect this. Aiming to gain distribution and sales in Waitrose, in addition to establishing Newby Teas as a brand leader in the premium tea market, a redesign was undertaken.

Entrepreneur Joe Kinch aimed to create a tea brand that would champion a shift in the category, behave as a lifestyle brand whilst injecting youthful desire into the established tea sector. In such a saturated market it was no easy challenge, but through its premium looking branding and packaging, which celebrates Joe’s London heritage, Joe's Tea Co. has seen sales soar.  In year one, sales objectives were exceeded by 83%; by 36% in year two and by 113% in year three.