2019

In existence since 1790, Harvey’s Brewery is Sussex’s pre-eminent brewery with a reputation for quality. But having failed to keep pace with changing times, profits had declined by approximately one third since 2013 and something needed to be done to survive.

Despite the popularity of Great British Bake Off, frustratingly for home baking brand Whitworths, sales in the category were flat. Research discovered a large slice of Whitworths’ buyers were ‘snackers’ not bakers, driving a new direction for the brand.

A full brand redesign was undertaken to change shoppers’ perception and move the brand into the healthy snacking category. The challenge was to discover a positioning that allowed for this step without ignoring that most of the current brand value was on the baking aisle.

The world of cakes has been changing. The traditional category is ageing and shifting trends towards indulgence have seen modern consumers look to ‘reward’ themselves in ‘treatier’, more multi-dimensional ways. To help revive the cake category and recruit younger consumers to the brand, McVitie’s would be producing a new range of cake products and needed a sub-brand identity and pack design for its new indulgent offering.

World of Zing is a food and drink range that comprises everything from artisanally made table sauces to award-winning craft bottled cocktails, all produced using the latest in molecular mixology and cocktail ageing facilities.

To extend the brand’s fame beyond the South London foodies who’d been shopping the range at Brockley Market since 2014, World of Zing needed a clear brand purpose and visual language to grow the business, without losing its artisanal foundations.

GSK’s global brand parodontax (aka Corsodyl in the UK) is a toothpaste that tackles gum disease. The brand retails at double the category price, but its identity and packaging didn’t support this. With planned USA market entry and ambitious growth plans, it was clear a change was needed, especially as 42% of decisions in the category are made in-store.

Intel needed a powerful exhibit experience to communicate their leadership position in data and the 5G ecosystem at the Mobile World Congress 2018 (MWC) – the world’s largest, annual mobile-technology B2B trade show.

The company required a bold, innovative experience that would mesmerise visitors, express the scale and promise of 5G connectivity, and showcase how Intel is delivering the standards and solutions that enable this game-changing technology to become a reality.

Newby Teas is an established player in the top end of the global tea market, but its Classic Tea Collection range – which is sold at nine times the price of a traditional cuppa – was struggling to break into mass UK retailers.

Although the product was highly rated, its design wasn’t reflecting the true quality of the tea and the Collection was being rejected because of a lack of distinction and appeal. A brand redesign was required to relaunch the Collection and to achieve the primary objective of distribution in Sainsbury’s.

Despite the industry booming, conventional fitness outlets aren’t providing the kind of personalisation that is defining the narrative of modern lifestyles, and their exercise equipment has also failed to move with the times.

Zana Morris had a vision to combat these shortcomings. Aiming to extend her philosophy of ‘intelligent exercise’ into a disruptive offering, she would be moving her Harley Street gym to a new location and wanted to transform it into a holistic health space, under a new brand.