Gold

Responding to trends in home hygiene, Reckitt Benckiser identified an opportunity to extend its Dettol and Lysol (US) brands into the personal care category with a no-touch handwash dispenser. It needed to be freestanding, battery powered and easy to use.

Universal Design Studio and MAP were asked to review The Science Museum’s entrance area and create a welcoming space that would help increase visitor donations. The renovations would support the museum’s ‘Visitor Giving’ initiative, which involved staff members greeting each visitor and inviting them to make a donation. 

As part of Transport for Greater Manchester’s (TfGM) huge expansion plans for Metrolink, Hemisphere were tasked with identifying structural issues, in both the sales policy and the marketing strategy, that were preventing customer take-up of Metrolink services.

Only 7% of households cook duck at home, and Gressingham Foods was struggling to sell their duck in supermarkets. Against a background of rising production costs and a brutal trading market, it became apparent that the brand and the category needed rethinking.

Angostura approached Good with a somewhat oxymoronic task – to modernise their 1919 brand. Their staple super-premium rum had been underperforming next to other products in the Angostura portfolio. This was due to high manufacturing costs, a dated packaging design, and their inconsistency with the rest of the Angostura brand.

AC Supplies, a North Yorkshire maker of canvas and leather shooting bags, felt that their brand had no real equity beyond their core trade supply base. They wanted to create a fresh, stand-alone brand that would compete in the consumer market and emphasise their 40-year heritage.

The new Croots brand was created by WPA Pinfold with a focus on signature shooting products and leather gun bags. A design inspired by the decoration on shotgun barrels has been incorporated with all Croots promotional media, and exhibition boards are used as giant material swatches.

In 2012 Alloy and BT undertook a review of DECT (Digital Enhanced Cordless Telecommunications) devices sold, and developed a strategy that would reduce costs and maximise customisation. The 6500 range is the first expression of this strategy, providing practical experiential benefits to users, and utilising advanced technologies to block nuisance calls.

Tesco realised in recent years that, despite year-on-year growth of 4.9%, its Value range remained relatively stagnant. When they commissioned Rocket Design Consultants, they hoped to eliminate any stigma associated with buying Value by rebranding its packaging to more accurately reflect a product’s contents.

The bistro Eat 17 began preserving their signature burger topping and selling it to customers. Because it was an unfamiliar product and its speciality ingredients demanded a premium price to make profits, Eat 17’s Bacon Jam needed a complete overhaul. This is where Together Design stepped in.

Plymouth Gin is a premium quality gin, made in Plymouth since 1793. The brand was the favourite of Winston Churchill and rumoured as the inspiration for the martini - but it now faces stiff competition. Pernod Ricard felt that the rich story of Plymouth Gin was not being communicated effectively by the art deco styling.

The company enlisted Design Bridge to create a new pack that would reassert the brand’s heritage. The design solution addressed both 2D and 3D, using historical touches found at the distillery archives, copper detailing and distinctive crafted typography.