Gold

Think of instant noodles in a pot and you, like The New Statesman, might think of them as “lad culture in snack form”. New brand Kabuto set out to challenge common perceptions of the category with high-quality, authentic flavours wrapped in witty packaging.

Booths’ own label was failing to drive sales, but with 42% of people reported to think of own label as higher quality than brands, Booths had an opportunity to drive home its premium personality.

With a simple, but effective new design, Booths has managed to instil trust and confidence in buyers and suppliers with a strong own-label brand. In a sector that had shrunk by 0.6%, Booths’ managed to increase total sales by 11%.

New yoghurt skyr became a £12.2million brand in only thirteen months enabling global dairy company Arla Foods to break into the competitive UK yoghurt category with serious success.

Premium chocolate brand Seed and Bean was struggling to stay afloat, failing to land listings with big-name retailers who called out their sub-standard packaging as a reason for refusing to buy.

Seed and Bean required a new identity that would help them secure a listing at Waitrose, where they would need to stand out on shelves in a hotly-contested category. The resulting design uses an instantly recognisable kaleidoscope motif, communicating Seed and Bean’s brilliant flavour combinations while encouraging impulse purchases in the store environment.

The Government’s most ambitious international marketing campaign ever to stimulate jobs and growth in Britain, required the development and expression of a single unified, global brand to align stakeholders from 17 Government departments, and 350+ private and public partnerships across 144 global markets.

Mitie Catering Services’ (MSC) links to security and cleaning were proving unhelpful when it came to selling their workplace food services. To overcome this challenge, a new standalone brand was devised and this arm of MSC’s business has gone from strength to strength since the re-launch. The resulting Gather & Gather brand has changed the perception of the office canteen forever, all with little else done in the way of marketing other than the redesign.

Wyevale Garden Centres’ restaurants were underperforming and the challenge was to design three new complimentary but distinct Food & Beverage concepts, which could be easily rolled out across the Wyevale estate. Taking direct inspiration from the garden, the new concepts: Garden Kitchen Restaurant, Coffee Ground and Botanic Kitchen have been united under a new brand identity, improved counter layout and environment refresh directly helping profits grow.

The Government’s most ambitious international marketing campaign ever to stimulate jobs and growth in Britain, required the development and expression of a single unified, global brand to align stakeholders from 17 Government departments, and 350+ private and public partnerships across 144 global markets.

In the incredibly commoditised and competitive logistics sector, which had been one of the industries most affected during the economic downturn, the challenge was to help a comparatively small, family run business to use branding and communications design to not only return to profit, but also grow.

Buster’s investment in design has elevated it from obscurity to a serious category contender in the last decade. However, the UK plughole category was still dominated by mega brands and despite having four principal products, Buster was heavily reliant on one of these for 80% of sales. With the aim of creating a platform for sustained growth, a compelling brand proposition was required to persuade consumers to buy all of its products and offer further appeal to retailers.