Gold

After Miller Lite, had lost 30% of sales in the last two decades, and was suffering from a serious 5% year on year sales decline the brand was in need of reinvigoration. The design idea was based on returning to Miller Lite’s roots and interpreting its 1970’s can design in a modern way by introducing new elements, to build a brand for the 21st century which featured across all media.

Brewing beer since 1863, Hydes Brewery was beginning to feel its age. With the market at saturation point and the craft beer revolution taking its toll, sales of their core beers were in decline. Hydes undertook some radical restructuring followed by strategic brand planning to analyse all aspects of the brand opportunities, proposition and positioning for their new brewery and portfolio of cask-conditioned ales.

Having traditionally been perceived as a mass brand in China, Johnnie Walker aimed to make their whisky brand synonymous with luxury by creating a luxurious brand experience space. Designed to enthral, captivate and convert the ultra-VIP audience from being simply whisky curious to becoming whisky evangelists, the Johnnie Walker House in Shanghai has been an outstanding success.

Popular with small, independent retailers, JuiceBurst was missing a massive opportunity by having no presence amongst large convenience retailers. In order to achieve significant retail listings and drive growth, the agency defined a target audience, positioning and offer for the brand, created new impactful packaging and built deeper consumer engagement via the pack. One overarching idea was developed to connect the packaging to social media and digital content, with fruit being dramatically detonated becoming the central motif of the design.

Procter & Gamble saw an opportunity to redesign the shelf ready packaging (SRP) used to hold primary packs of its Fairy washing up liquid product, with the aim of boosting sales, cutting costs and simplifying operations.

In 2011 Goal.com, the football website, had almost 30 million monthly hits, but it lacked credibility amongst supporters who preferred to get their regular dose of football news from national sites such as the BBC and Sky Sports.

In repositioning Goal.com so that it was no longer seen as a website but a complete digital portal, the .com was removed from the name and an instantly recognisable, simple, straight-talking brand symbol,goalposts with a registered trademark in the top corner,was developed.

Using the finest quality ingredients, the passionate team of foodies behind Manomasa developed a truly world class product, but they needed a voice to tell everybody.

Simple yet celebratory, the brand is a proud statement of what these chips offer and where they come from. The packaging brings to life the crisp shape and texture while being surrounded by the core ingredients of each flavour.

H Weston & Sons saw sales of its premium organic cider ‘Wyld Wood’ fall steadily following the recession, as consumers became more price conscious. This led to a packaging redesign in 2011 which failed to have the desired effect, causing the client to make the brave decision to redesign yet again in 2012.