Gold

Launched in 2008, Help Remedies wanted to challenge the stagnant messaging and negative tone associated with the pharmaceutical industry. Its stripped back products contain fewer ingredients and dyes, and offer a remedy for every common ailment from a headache to a blister. But in 2010 they still hadn’t made the impact they had aspired to. That’s when they commissioned Pearlfisher to emphasise the brand’s unique ethos and nurturing personality through a new design.

A husband and wife team obsessed with fruit, sold their house and tasked B&B to create a family-focused dried fruit brand that made healthy, no-compromise snacking more accessible and more desirable.

The Silent Killer was a design solution to engage and motivate long-term behaviour change; to persuade people to act to avoid the devastating effects of unsafe gas work. The test campaign ran in the North West of England between October 2012 and February 2013. This was the first time Gas Safe Register had aimed to persuade people to change their behaviour rather than simply raise awareness of the dangers of unsafe gas work.

Marks & Spencer has a significant stake in the UK bakery market, with 450 bakeries, but by 2009 changes in the sector and increasing competition meant these bakeries weren’t achieving their potential. Following on from the success of the new M&S Café concept the same in-house retail team were given the task of reviewing and reigniting the in-store bakery.

NIOXIN was acquired by Procter & Gamble in 2008 as the number one salon professional premium brand for thinning hair. Its key audience is hair care professionals, most of whom purchase products at shelf select stores. An evolutionary packaging redesign was needed to strengthen the NIOXIN brand image in the North American market.

JKR were asked to create a fresh look to help Swan defend its market share through a redesign of its product packaging. The aim was to get Swan’s roll-your-own cigarette papers noticed on fixtures by creating a more engaging and contemporary design.

Angostura is one of the world’s leading rum producers and famed for its bitters. Under considerable threat from the competition, their brand looked tired and failed to reflect their premium pricing. Their flagship 1824 product needed to become more compelling and relevant to the target audience.

Perry Court fruit crisps was a very good product with unhelpful packaging – despite being the perfect natural snack food, the packaging suggested a poor quality synthetic product. Studio 176 was brought in to overhaul the look of the product and reposition the brand.

The redesign from Studio 176 was simple, modern and appropriate with information radically simplified.The graphic device of sliced fruit with a straightforward description gave Perry Court stand-out, even in the highly competitive crisp market.

In 2007, Brand42 was commissioned by MailOnline to review the visual design, user interface and user experience of its existing website. The objective was to make the MailOnline the UK’s number one newspaper website.