Gold

Operating in a market, which was under increasing pressure with the introduction of the 'pasty tax', Pasty Presto was facing closure due to a drop in turnover, with many of its 30 stores making a loss. Comprehensively rethinking the brand has delivered instant and impressive commercial impact – the Barnstable shop was pencilled for closure, but went from a £10,000 loss per annum to profit in three months and has continued profitability since then. In the first month, the three trial stores increased sales by 30% against the previous year's figures.

Against a complex operational backdrop and in a highly competitive market, Virgin Media required an innovative solution to deliver a consistent, excellent and distinctly on-brand  customer experience to provide competitive advantage and retain customers. Using a service design approach, behavioural frameworks were created for each Virgin Media channel and the ‘Voice of Our Brand’ programme was developed.

In a category where consumers are prone to defaulting to the product with the best price, cooking oil brand Fry Light was finding that despite their unique spray format, 80% of consumers were only buying their product once. The decision was taken to reinvigorate the brand and pack design to deliver a healthier look and feel to appeal to a wider range of consumers beyond dieters.

Twinings wanted to reframe consumer perceptions of their 300 year old brand and extend into new premium/luxury channels through the launch of a super-premium range. ‘Signature Blends’ is a collection of 14 crafted presentation cases, inspired by the surprise and delight that comes with the first sip.

Eight years after launch, Pipers Crisps was receiving underwhelming feedback from customers and was suffering from being delisted by Harvey Nichols delicatessen. With their messaging no longer unique to the market, and losing market share, the challenge was set to reinvigorate the brand with a bold new identity and pack design.

Although Ocean Trawlers’ premium UK products were the quality benchmark in the seafood industry, they were not enjoying the competitive advantage this position should have been delivering. In an industry that normally trades its products as commodities, Ocean Trawlers took a visionary approach, briefing the agency to add value to their premium products in order to become supplier of choice to their customers.

Independent sugar distributor, Napier Brown’s brand 'Whitworths' had been neglected for many years with low pricing mainly driving consumers’ decision to purchase. But through rebranding as a home-baking ingredient rather than a commodity; they re-engaged consumers, grew sales from £8 million to a phenomenal £48 million in 3 years and brought employment opportunities to a deprived area of Yorkshire, hiring an additional 80 staff.

Under threat from retailer own-label products and in danger of being withdrawn by their largest single customer Waitrose, confectionary brand Monty Bojangles required strategic and creative thinking to completely re-present their chocolate truffles offer. Not only did the redesign ensure they gained ownable brand equity, but the premiumisation of the design allowed the business to restructure the Retail Selling Price and deliver an amazing gross profit increase.  

Looking to drive sales in mainstream retail, niche frozen yoghurt Lick required a new brand to spearhead its growth. Having enjoyed a cult following, the Lick founders recognised the need to invest in new brand to maximise appeal and impact on shelf.

Diageo had created super-premium gin with the launch of No. TEN in 2000, but years later the category dynamics had changed unrecognisably, leaving No. TEN behind. With the emergence of a large number of small batch artisan distillers the brand was losing share. The brief was to redefine the positioning and redesign the primary packaging to bring the brand back to growth in the highly crowded market.