Gold

A rebrand and new bottle designs earned Green’s Gluten Free Beers a place on the mainstream beer shelf and delivered a 366% return on investment in just one year.

Thanks to a brave and contemporary design with an iconic brand logo, the brand looks like the premium craft beer it is. The new design supports its high price point, drives brand recognition and loyalty and gives incredible shelf impact and appeal, whilst still ensuring the beers are seen as a safe drink for coeliacs – ones they can be proud to buy.

A seamless redesign of product packaging has kept Horlicks at the forefront of the Health Food Drink category in India, with a 19% increase sales in the first three months.

Diageo, the owners of Buchanan’s whisky, had plans to make 5-7% yearly price increases. But it wasn’t going to achieve such growth with its current design that was failing to resonate with the emerging market of young and aspirational, middle-class consumers.

Diageo wanted a contemporary, elevated redesign of Buchanan’s brand, bottles and secondary packaging to reflect its premium quality and justify the expensive price point.

Gone were the days that glass-bottled Orangina reminded the UK population of holidays in France. It was declining by 29% year-on-year having been sold in generic 2-litre PET bottles. Orangina needed to reposition the brand to put the sparkle back into this classic.

With the aim of reclaiming the ‘Open Socials’ market who want something a bit luxurious for the everyday, Orangina was determined to get back to its premium grassroots.

In two months, FT.com generated over £26,000 in savings with a single new email design.

FT.com is one of the few profit-making broadsheets, but it relies heavily on digital subscriptions to offset falling ad revenues. It commissioned the redesign of its renewal notification email to increase customer retention, reduce churn rates and drive engagement.

Heineken’s Mexican icon, Tecate had a loyal following of customers, but they were predominately part of an older population. To grow as a brand, Tecate needed a redesign to grab the attention of aspirational 18 to 25-year-olds without alienating existing customers.

With a bold design, Hippeas, an organic snacking brand, had a seriously successful launch, with listings in 16,000 UK and US stores.

A new snack, Hippeas needed to be bold and brave in order to become a big brand and gain penetration into the highly competitive and saturated market.

Demand for mental health services, particularly among young people, is expanding at rates that resources can’t keep pace with. NHS Leeds South & East commissioned the design of a central online resource for local adolescents and their carers, where they can find information and make sense of the disconnected services available locally.

End users – the people whose opinion matters most – were brought together with writers, designers and developers in workshops and forums. They were consulted on everything from naming, branding and colour, through to UX and functionality.

Cawston Press smashed its business growth target by 25% and doubled export sales with its Sparkling Cans. Despite a declining market, Cawston Press managed to become a key player in the sparkling soft drink category. That’s particularly impressive for a small company with no heritage in carbonated drinks.

In just two years, Harrogate Spring Water has increased its profits by 47% with a new bottle design.
At the heart of Harrogate Spring Water’s problem was its lack of clear brand positioning. They were also supplying own-label water, which meant squeezing margins. 

Clear strategic thinking transformed Harrogate Spring Water into ‘the designer water’, as named by Cathay Pacific. It drew on its history as ‘The Original British Spa Town’ by creating a bottle and label design centred on the Victorian Middle Eastern and Oriental decoration of the Royal Baths.