Gold

Agency:

Client:

Having been overshadowed by competitors, Guinness Draught restored its impact at bar with a disruptive new fount. The eye-catching design was so sought after by bar owners that within 20 months, 22,860 British outlets had installed the new founts, dramatically exceeding the 30-month target of 13,000.

Agency:

Client:

The transformational rebranding of a juice business projected its compelling story more powerfully, helping to double the brand’s followers on Twitter and facilitating increased PR exposure. With no other changes to the brand’s activities or marketing other than the redesign, sales leapt 540% in the year following relaunch, against a targeted increase of 100%.

Agency:

Client:

Over the course of a decade, a design programme enabled a small distillery in Scotland to effectively leverage the commercial potential of its site and deliver a premium brand experience through visitor tours. Visitor numbers soared 117% from 38,000 to 82,000 in that period and spend per head jumped 79% from £21.36 to £38.57.

Agency:

Client:

A design-driven approach by a start-up has revolutionised the reputation of the vending industry, attracting incremental customers to the category like Apple and Amazon, who proudly display the business’ machines in prime sites. 

Vending machines are typically associated with unhealthy products and temperamental machinery. The declining market is also challenging to enter, but investment in brand design enabled self-funded, start-up Mother to thrive by humanising the technology of its ‘smart machines’. 

Agency:

Client:

Reaching highly varied age groups with a distinctive new brand identity and flexible messaging system, Glasgow Club changed perceptions of its offer and achieved its best sales figures in its twenty-year history.

Operating in a highly competitive market, under pressure from budget gyms and at-home fitness activities, Glasgow City Council collaborated with 999 Design to differentiate and increase membership across different audiences for its sports and leisure estate, Glasgow Club.

Agency:

Client:

With ambitious plans for global growth, spirits company Edrington wanted to increase its contemporary premium offer. Understanding consumers across different markets would be fundamental and an initial innovation and consumer insight stage was undertaken.

This identified a common insight: a brand appealing to a younger, discerning, knowledge seeking audience and aligned to a positioning evoking ‘a sense of liberation and freedom’ could have massive potential.

Agency:

Client:

Founded by mother and daughter Inger Ellen Nicolaisen and Christinah Nicolaisen, IC Scandinavia’s inaugural range – the Eleni & Chris Salon Signature Collection – was launching into the salon professional haircare market. With just six products, their start-up was tiny in comparison to the major players dominating the market.

Agency:

Client:

Facing growing competitor pressure, the UK’s leading biltong and jerky producer needed a visual overhaul of its fragmented brand portfolio to deliver cohesion and meet the needs of contemporary consumers.

A comprehensive exploration of the category and the future landscape of food informed a powerful brand architecture strategy for The Meatsnacks Group to unite its portfolio.

Agency:

Client:

Quorn has long been the market leader within the UK meat free category, but despite changing eating habits amongst the population, the brand wasn’t reaping the rewards of a surge in those following vegan, vegetarian or flexitarian diets. Perceived as dated, Quorn was being held back.

Agency:

Client:

Established in 1937, Loterie Romande is the lottery provider for the six French-speaking Swiss Cantons. Its existing online offer was outdated and a redesign of the eGaming platform was instigated in 2016 to deliver more players, registrations and repeat usage.

The start point for the redesign was to explore what a lottery stands for; to evoke Loterie Romande’s social responsibility and balance this with an engaging and elegant digital design aesthetic to suit the Swiss French market.

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