Gold

There is a shocking upward trend in the prevalence of self-harm amongst children and young people. But with extreme pressures on the NHS many teenagers are not getting the help they need.

Charity stem4 had developed an app – Calm Harm – to help teenagers resist or manage the urge to self-harm, but with a confusing user journey the app was under-performing.

With a rising population and falling rainfall, East Anglia faces challenges in ensuring a sustainable supply of water into the future.

Anglian Water manages the supply of water to the region and is required to submit a five-year investment plan to Ofwat in 2019. As any investment in infrastructure will be reflected in household bills, a large amount of quantitative and qualitative data was needed from its customers to capture consumer opinion around water resilience and to inform the plan.

As awareness of oral health grows in rural India, GlaxoSmithKline (GSK) recognised that gaining early access to this nascent market with a new toothbrush for sensitive teeth could potentially deliver significant market share growth. But with low household incomes, price is a major barrier.

Fresh-faced start-up, Brew York had a three-year ambition for its beers to be available at five venues within York City Walls. This goal was achieved in just one year of opening, thanks to the strength and dynamism of its brand and packaging design.

It’s no secret that craft beer was having a moment in the spotlight in 2016. Brew York was just one of hundreds of new craft breweries, and they wanted to break into the unbearably crowded can market.

Yorkshire Purchasing Organisation (YPO) is a buying organisation with the purpose of getting better deals for its members – local government and educational establishments.

With the opportunity to trade nationally for the first time, its new board had a vision for it to become the number one public sector buying organisation. But it had to reengage staff and become recognised nationally to have any chance of competing.

What if hunger could feed hunger? This was the question asked by one-man-band, JP Campbell, who would donate a school meal to children in poverty for every soup he sold from his van.

However, to feed more of the 66 million children who go to school hungry each day, he needed buy-in from national businesses – and to achieve that he needed a design that would stand out in the congested charity sector.

Carlsberg was having an identity crisis. Millennials knew the beer for its humorous advertising but little else and gross profits had been declining for four years.

With a shrinking lager market and a rise in discerning drinkers searching for premium alternatives, Carlsberg was losing its position at the bar and on the shelf. Something needed to be done to reinvigorate the brand – to win back the hearts and minds of drinkers, retailers and Carlsberg’s own people.

Lean Cuisine’s sales were waning at a dramatic rate in the US until a rebrand reversed the trend virtually over night.

With attitudes towards health shifting from calorie counting to nutritional value, Lean Cuisine’s ‘diet’ frozen food was no longer relevant. The brand’s core consumer had dropped 70% by 2014, and Lean Cuisine was in danger of becoming extinct.

In just three months, this non-alcoholic spirit’s sales volumes smashed launch forecasts by 900%, with 10,000 bottles sold, thanks to a creative and authentic design.

Aiming to solve the dilemma of ‘what-to-drink-when-you’re-not-drinking’, Seedlip’s founder wanted it to stand as a credible and sophisticated social drink, but budget constraints meant that the brand and design alone needed to tell the story.

The Raspberry Pi is the size of a credit card. It’s a piece of hardware and software that connects to other equipment to become a fully-functioning computer. And it costs just $35. The only part missing was a case.

Raspberry Pi Foundation is a charity aimed at helping people across the world enjoy the power of becoming digital by providing computers and resources to help them learn about computing. They wanted to create a case to help the product appeal to a wider variety of users.