Silver

Skin Diligent’s new design resonated with consumers and retailers alike, enabling the skincare brand to secure luxury listings in France, Belgium and the UK. 

The pioneering epigenetic skincare brand had launched in 2021 but was struggling to communicate its efficacy, as well as its candidacy as a competitor to big luxury names.

IsaDora’s design transformation reignited relevance, desirability and growth for the Swedish cosmetics brand and perceived value metrics tripled from 16% to 50%.  

IsaDora had over 40 years of heritage in Scandinavia, but in 2021 growth had stalled among younger and international audiences, and the brand was in a fight for relevance in the fiercely competitive industry. 

TRIBE has become one of the fastest growing brands in the functional snacking category following redesign, with value sales growing 127%. 

TRIBE’s range of ‘Better-For-You’ snack bars, powders and cereals had built a loyal community of customers, but the landscape had changed dramatically since the brand launched in 2013. TRIBE risked being lost in a sea of competitors, but a bold redesign by Outlaw in 2024 elevated the brand and unlocked new growth. 

Annual visitor numbers to the Burrell Collection have increased nearly 300% since the museum secured funding and transformed the visitor experience through an inclusive design approach. 

Having previously thrived, visitor numbers were low and dropping in 2022. The museum was seen as irrelevant to Glasgow’s diverse communities, and the Burrell Collection urgently needed investment to repair its failing building and protect the collections it contained. 

The ‘Maps for All’ project has reshaped how visitors navigate and enjoy RSPB reserves across the UK and complaints about map legibility have dropped 100%.

People with mobility needs had previously felt overlooked at RSPB reserves, and wayfinding and map legibility were a common cause of visitor complaints. Created in collaboration with The Way Design, a new flexible mapping system now helps people of all ages and abilities feel confident exploring.

After years of stasis in an intensely competitive market, Little Freddie achieved double-digit growth following redesign, increasing +15% year-on-year in a market growing at +1.8% on average.

The organic baby food brand launched in the UK in 2018 but struggled to replicate the success it had achieved in Hong Kong and China. In a sea of brands using child-centric design codes, Little Freddie wasn’t standing out, and growth stalled to 1% share. 

Ricola MAX achieved a step-change in sales following a packaging redesign, enabling the lozenges brand to challenge the dominance of Halls. 

Aiming to become market leader in the US cough and throat drop market, Swiss brand Ricola created two new products to improve efficacy perceptions. But when consumers continued to choose market leader Halls, Ricola engaged Lewis Moberly and embarked on a redesign to help trigger a breakthrough. 

The number of hotels in Sofitel’s development pipeline increased 129% following the launch of a sophisticated new brand design.

Sofitel is known for delivering world-class guest experiences across the globe, but the hotel chain was struggling to appeal to new audiences, particularly families, and had only opened one new hotel in Europe in ten years.  

A joyful and adaptable brand experience enabled Posman Books to open in multiple US cities, adding 55 new jobs to the team.  

Expanding from one location to a national chain was especially impressive given thousands of independent bookstores had gone out of business. Collaborating with Beardwood&Co, Posman bucked the trend with a unique brand experience which transformed the notion of what to expect from a bookstore. 

Easy on the eyes and easy to shop, TheraTears’ design has made the eyecare range a clear choice for consumers, and the brand’s volume sales have grown 70% year-on-year.

When Prestige Consumer Healthcare introduced TheraTears to the UK, the eyecare shelf was a blur of sterile blues, with utilitarian jargon-heavy packaging overwhelming shoppers.