Silver

LUSU’s brand design has enabled it to expand its reach from 20 to 375 schools, making a difference to the lives of more children and young people with disabilities.  

Lou Assouin and Sue Morrison have been delivering inclusive sports coaching since 2006 and had developed a range of physical educational products, activities and courses which are stimulating and safe for children with disabilities. But to increase the number of young people benefiting from truly inclusive sport, they wanted to engage more schools and train more teachers in using these tools and techniques.  

With 95% of UK streets stained by chewing gum, Nuud is revolutionary. Plant-based and plastic free, its gum biodegrades like a banana skin; but the brand was struggling to communicate this unique proposition and gain cut through with retailers and consumers.  

Poligrip’s distinct new packaging helped the denture fixative to grow its global sales by 11.8%, while the market grew by 7.4%. 

Millions of people rely on denture fixatives to enjoy simple, daily experiences like talking, eating and laughing. But with less socialising happening during the pandemic, fixative usage had dropped 20%. Aiming to capitalise on a post-Covid bounce-back and grow sales 4.7%, 

Haleon commissioned a new pack design for Poligrip, which launched in the US in February 2022 and then across Europe, Russia and Latin America a few months later.  

Purdey’s new packaging helped it counter the losses it sustained during Covid, and the drinks brand grew 12.6% year-on-year post redesign.   

Launched in 1988 as a rejuvenating tonic for musicians, Purdey’s had a small but loyal following as a natural alternative to energy drinks. Britvic’s plan was to grow the brand through a redesign, but as soon as BrandOpus began work on the new packaging, Covid hit and the challenge got significantly harder. Purdey’s lost half its distribution with Asda and all of its distribution with Morrisons, and sales plummeted more than 20%. 

Peter’s Yard became a premium player within the savoury biscuit and cracker category following an evolutionary rebrand, and its team has grown from 12 to 17 staff.

Having originally launched into delis and farms shops, a decade-on, the Swedish-inspired UK bakery brand had achieved distribution in mainstream grocery. With ambitions to become the premium brand in the crispbread category, B&B studio was engaged to help Peter’s Yard achieve this.

Consisting of twenty short videos, social media assets and podcast adverts, the #ItStillMatters Campaign inspired action, empowering survivors of sexual violence to seek support. 

In 2020, £40million was pledged by the Prime Minister and the Lord Chancellor towards specialist support services for victims of sexual abuse. The Ministry of Justice and Design102 needed to deliver a campaign which would reach survivors and encourage them to seek out these services. 

A stylish and desirable product design enabled ACCO to price its Leitz IQ Autofeed Office Shredder Range at a premium, while reducing manufacturing costs by a fifth. 

Although document shredders are essential for data security, they’re generally regarded as unattractive and cumbersome. Wanting to change perceptions and create value, ACCO was launching a new autofeed office shredder range under its premium brand Leitz. 

Against the backdrop of the pandemic, Fred Olsen improved users’ experience of its website and the cruise line’s bookings increased 133%.

Although COVID had a devastating impact on tourism, during the pandemic Fred Olsen Cruise Lines had actually grown its fleet to meet its ambitious growth plans. With cruise spaces to fill, it wanted to acquire new customers as well as increase those returning. 

The average price of Old Gold’s dark chocolate products increased 8.5%, and its reliance on price promotions reduced, following the launch of its fresh new design. 

With a loyal but ageing fan base, Mondeléz International’s classic, Aussie chocolate brand had needed to find relevance with a younger generation. By taking Old Gold’s existing strengths and amplifying them through a contemporary identity and pack design, the heritage brand has been revitalised, standing out in store.

From a sales decline of -23% to 280% growth within a year, Westward Whiskey’s trajectory was reversed following the launch of a standout visual identity, label and bottle design.

In the luxury American whiskey set, Westward Whiskey wasn’t receiving the exposure it wanted. Lagging behind its six key competitors and without strong distribution in off-trade, the $80 per bottle whiskey struggled during lockdowns and sales had dipped.