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Outperforming the competition, Cinnamon Toast Crunch achieved its largest market share in six years following the launch of a bold, new multi-dimensional brand platform. 

The cereal has been a staple of US breakfasts for 35 years, but in a declining category its key competitor had nudged ahead in the market. General Mills wanted to differentiate through design to reassert its iconic brand’s leadership. 

Appealing to a younger audience by an additional 23%, Street Fries’ pack design helped McCain successfully shift overall brand image.

King of the frozen aisle, McCain needed to keep innovating to grow the bottom line. Launching a new main-meal product (a ready-to-heat kit of fries, meat sauce and toppings), the aim was to change perception of McCain’s being a traditional side dish and appeal to a younger audience in France.

New alcohol brand, DRTY’s stand-out design enabled it to thrive in the UK and also drove unplanned international growth in seven markets, including China, France and Greece. 

Hard Seltzer had exploded onto the scene in the US and British brand DRTY wanted to seize the opportunity to pioneer this new style of alcoholic drink in the UK, ahead of an anticipated competitive rush. 

Creating a completely new advent experience with M&M’s pop-up calendar, Mars Wrigley took a different approach to global seasonal opportunities and it’s changed the way the business employs design as a strategic innovation tool. 

A game-changing new design revitalised menstrual pain relief brand Midol, increasing its sales velocity 18.7% and opening up innovation opportunities. 

Although Midol was market leader in the speciality menstrual pain segment, it was lacking visibility in an aisle filled with general pain relievers. Seeing opportunity for the brand beyond just pain relief, Bayer Healthcare worked with goDutch to develop a strategy and design vision which would enable Midol to gain a broader platform within the flourishing women’s wellness category.

Driving brand reappraisal, a new design changed consumer perceptions of Horlicks and attracted 46% more younger buyers than target.  

With a consumer base firmly in the over 65s age group, Horlicks’ sales had been falling due to penetration and buyer decline. To ensure the brand’s long-term survival and to cement its category lead, the malted drink’s new owner Aimia Foods wanted to attract younger buyers to Horlicks.  

Without impacting on pricing, a distinctive new design enabled Kirkstall Brewery to grow sales volumes and fill brewing capacity at its new premises.

Having relocated in 2016, Kirkstall Brewery needed to meet significantly increased production capacity at its new premises. The challenge would be to persuade drinkers beyond its loyal fan base to choose its crafted cask beers.

Engaged to reposition the brand, WPA Pinfold recommended a radical strategic change; a switch from bottles to cans, to move Kirkstall into the growing packaged beer market.

Affirming the brand as a healthier snacking choice, Skips’ redesign brought it to the attention of a new adult audience. In the two years after relaunch, sales leapt 39.6% compared to 7.7% across the bagged snacks category.

To avoid drifting into nostalgic obscurity, family favourite Skips was keen to leverage its low-calorie credentials. KP Snack’s aim was to attract mums seeking a healthier choice for their kids, whilst also introducing Skips to a generation of younger female consumers, aged 16 to 35.

“Bringing a taste of the North to every table”, Henderson’s Relish reached 1000 new distribution points outside of its South Yorkshire heartland with a new brand positioning and design.

Henderson’s Relish has been a much-loved table sauce and ingredient in Sheffield for 100 years. But held back by uncertainty around the product’s usage, its reach was limited. 

Digital Platform Digibete became the primary paediatric diabetes resource signposted on NHS.uk following its design development, and it’s saving the NHS £442,370 per annum by reducing the need for clinical contact.