Silver

Coffee consumption may be soaring in the UK, but not when it comes to instant. In 2016, 685 million less cups of instant coffee were drunk compared to the previous year.

As one of the original UK coffee brands and firmly associated with instant, Kenco was at risk of losing relevance. It looked to re-assert its credibility through a new identity and packaging design.

The design would need to move it away from being perceived as a pure instant brand, improve its shelf impact and grow Kenco through penetration. Boosting its taste and quality associations would be key.

How do you create mass-market appeal with a new, unfamiliar and physically unattractive product? That was the challenge for first-time entrepreneur Suzie Walker, who was bringing a healthy, raw snack product to market.

Pricey ingredients and low margins meant the start-up business – The Primal Pantry – would need to sell the bars at volume and at a higher price than competitors to be commercially viable. Strong branding and packaging would be essential in creating desirability and stand out. 

Teenagers tend to consider themselves ‘too old’ to partake in the Christmas advent ritual, but Cadbury wanted to change this with its first Heroes Advent calendar.

The original plan was to design a traditional advent calendar pack; but to better engage teenagers, combining Augmented Reality (AR) technology with traditional design was suggested and the brief expanded.

L’OR was a small coffee brand with big ambitions to challenge Nespresso and its dominance of the luxury, in-home coffee experience market.

L’OR was to become the first non-Nespresso brand to offer aluminium Nespresso Compatible Capsules (NCCs), rather than plastic, to leverage opportunity in the strongly growing NCC category. But to truly rival Nespresso and become a global premium brand in its own right – not just a cheaper alternative – L’OR needed a contemporary, brand reinvention.

EE, the largest mobile network in the UK, is operating in a challenging retail market. Acquired by BT in 2016, a new store design was commissioned to position it as a forward thinking, modern, digital brand.

An uplifting store environment was designed to provide customers with an immersive space in which to explore and interact with products and services. The traditional store layout was re-configured and new design features are encouraging higher levels of interaction.

The Barber’s Pole worm is a parasite that infects sheep and goats. In hot countries its impact on sheep farming can be devastating, with entire flocks wiped out. In Australia the parasite costs the sheep industry up to $150 million AUD annually.

After 20 years of research, Barbervax® the first vaccine for the Barber’s Pole worm was developed. Although the process was successful at lab-scale, eight years were spent unsuccessfully trying to synthesise the vaccine so that it could be produced in large enough volumes to be commercially viable.

Family-owned, British cleaning products business Astonish, had an ambitious growth plan. But stronger shelf standout was required to achieve it. The brand had a good presence in value retailers, but to rapidly grow revenue Astonish needed to gain mainstream grocery listings.

A new brand identity has elevated consumer and retailer perceptions of Astonish, repositioning it as a credible household cleaning brand beyond the value retail sector.

The sporting landscape is going through a period of change and rugby, like many sports, is facing challenges with an aging core fan base. Gloucester Rugby has a rich heritage and loyal fans, but it needed to attract a younger audience.

Soft on the palette and with an accessible price point, easy to drink Prosecco has been stealing a march on Champagne and Cava sales. Its growing domination of the sparkling wine fixture was threatening Spanish Cava producer Freixenet’s future.

In a bold move aimed to de-position other brands, Freixenet set out to launch a premium Prosecco that would be over 30% more expensive than others. The challenge was to create a highly desirable branded bottle and packaging that was clearly Prosecco, but which looked worthy of such a premium price.

Almost everyone in the UK will have benefited from the British National Formulary (BNF). It is used by medical professionals to safely prescribe medicines. First published in print in 1949 and updated regularly since, the vital medical resource needed to be reimagined for a digital age.