Silver

Once the luxury ice cream of choice, by 2015 Häagen-Dazs was in trouble. In a thriving category, the brand wasn’t growing and was losing market share. A dramatic increase in consumer appeal was needed to reconnect with a younger demographic and reignite growth.

Facing an onslaught of competition and the threat of category slow down, Warner Edwards recognised the brand design of its gin was letting it down. In order to cut through the competition and justify its super premium price point, a redesign was needed.

Small, independent wine producer, Fourth Wave Wine was growing steadily, but its presence in larger retail outlets was limited.

In 2016 an opportunity arose to range a new brand with Australia’s largest retailer, Endeavour Drinks Group (EDG). If successful, it could drive a mutually beneficial relationship and gain market traction for the wine producer.

Once a favourite of North American mums, Yoplait had been de-positioned by the popularity of Greek yoghurt, losing 52% dollar share in the U.S. yoghurt category since 2010.

To re-engage female consumers, General Mills was innovating with a new, premium Yoplait product. The sub-brand’s strategy, positioning, naming, tone of voice, identity and packaging design would be key to launching this big, new-to-market idea successfully.

Once one of London’s coolest gyms, Third Space’s growth had stalled. Low-cost gyms and pay-as-you-go boutiques were disrupting the market, leaving traditional gym memberships looking tired. To sustainably grow its business, Third Space needed to illustrate the value of its club membership model beyond fees and obligations.

Healthier eating trends have seen premium bread sales rise and wholemeal bread brand Allinson’s was perfectly placed to capitalise on this. One hundred years ago, Allinson’s founder was one of the first to advocate the benefits of wholemeal, encouraging Victorians to incorporate it into their diets.

With this heritage, Allinson’s should have been leading the category, but its pack had little visibility on shelf and the brand was instead experiencing long-term decline. A new brand and packaging design was needed to drive distinctiveness and convince on quality.

Back in the 1970s Blue Dragon had been a pioneer in Asian food. Today, with a transformed restaurant scene, shoppers are more accustomed to world flavours and are increasingly seeking to relive these experiences at home.

To capitalise on the opportunity, retailers are launching their own Asian offerings and Blue Dragon’s competition is growing. It needed to strengthen and modernise its brand to increase relevance and maintain its position as market leader.

Autistica is the UK’s largest charitable funder of autism research. Having grown its reach across the UK in the last three years, the charity needed to improve its website to better engage families and individuals affected by autism.

A small charity in Glasgow provided essential help integrating vulnerable people into the local area and tackling poverty. Thousands of migrants and conflict-refugees were arriving into the South of Glasgow, but growing demand on the charity’s services had led it to near insolvency and an injection of income was urgently needed.

The charity’s culture and finances have been transformed by brand strategy and design which refocused the organisation’s energy and messaging on securing funding, rather than on labour-intensive community fundraising activities.

Davidoff has crafted and blended the Winston Churchill Cigars collection under license since 2007, but in 2014 with sales declining and the collection being delisted from retail outlets, it set out to turn around the collection’s fortunes.

The plan was to address the collection’s tired and dated look, re-build desire for Winston Churchill Cigars in a fresh and contemporary way and build growth in a static global market.