Silver

Justifying its higher price point, the Cadbury Heroes ‘Games Edition’ sharing tin added real value through its distinctive design, elevating the brand’s offer and growing sales by 187%. 

With seasonal sharing booming year-on-year, Christmas is a crucial time for confectioners and Mondelez International wanted to premiumise its Cadbury Heroes sharing tin for 2019.

The design would have to capture the sentiment of Christmas, but also add value through its offer and expand occasion for chocolate tins from seasonal, to year-round gifting. 

Defining a new premium segment in mass-market air-care, Air Wick achieved UK sales growth four times higher than the wider, declining category with Essential Mist.

Air Wick’s owner, Reckitt collaborated with DCA to shake up the middle-ground in home-fragrance with a brand-new product aimed at attracting younger buyers.

The new vaporiser, Essential Mist, is priced at £10 per unit (against a category average of £4.79) and justifies its price premium with a sleek, easy-to-use design informed by extensive user research.

Capturing attention, Lind & Lime Gin’s striking packaging grew brand reputation, laying valuable groundwork for Port of Leith Distillery to realise its long-term goal of entering the whisky market.  

Port of Leith Distillery was on a funding journey to build a whisky distillery. Launching into the booming gin market in 2018, the business’ aim was to generate income for cashflow while establishing brand credibility ahead of its first whisky release.

Not only did the new limited-edition design for Johnnie Walker Blue Label double sales, the gift packs cost 20% less to manufacture than target, positively impacting profitability. 

With just one in 10,000 casks selected for whisky Johnnie Walker Blue Label, Diageo collaborated with Butterfly Cannon to amplify the luxury beverage’s rarity by redesigning the brand’s gifting series.

In a category declining 1.9%, Rustlers achieved volume and value sales increases of 15.1% per buyer after launching a new attitudinal pack design which emotionally connects with consumers.

Synonymous with flame-grilled super-fast food, Rustlers was targeting UK sales growth of over £20 million in three years. Shifting value perceptions and reaching new audiences would be crucial to success.

Successfully shifting perceptions of eco-nappies to become one of the fastest growing brands in the market, ethical challenger brand Kit & Kin is commanding a 50%+ price premium over competitors. 

To reduce the environmental impact of disposable nappies, the start-up was launching a nappy made entirely from plant-based materials. With its product performing equally well as competitors’, the key challenge for the brand design would be to overcome eco-nappies’ reputation of ineffectiveness.

East Street Arts’ new brand focus and identity helped turn around stakeholder perception of the organisation, leading to an additional £4,842,178 of funding being secured and 13 new jobs created.

Leeds-based enterprise, East Street Arts had been bringing art into the community and the built environment for 20 years. But by 2012, against a backdrop of public funding cutbacks, it was struggling to secure the funding needed to scale its societal impact.

A new positioning and glamorous packaging design reversed a trend of declining sales for Harvey Nichols’ own label food range, and sales value increased by 33.2% after redesign.

Harvey Nichols led the way in luxury food packaging in the 1990s, but as its look hadn’t changed since, internal confidence to introduce new products with the old packaging was dwindling and sales were in decline.

Barnsley Premier Leisure’s (BPL) fitness proposition ‘Fitness Flex’, lacked a unique positioning and had been struggling to compete in a crowded middle-market under pressure from budget and boutique gyms and out-of-gym exercise experiences. By placing members at the heart of a rebrand, member usage leapt to 85% against a target of 50% and the Net Promoter Score jumped from 58% to 82%. 

The eye-catching design for Baileys Strawberries & Cream revolutionised the brand’s shelf presence and recruited a new generation of fans.

With Baileys primarily bought at Christmas by customers aged over 55, its limited-edition variant Strawberries & Cream needed to drive summer sales, attract a younger demographic and deliver a halo effect for the parent brand. Design would be critical in achieving this.