Silver

Regional food and drink chain Booths was one of many retailers facing a headache with new legislation enforcing a charge for plastic bags, fearing a backlash from shoppers. They turned to their long-time creative partner to collaborate on a magic bullet of a solution.

With zero budget, the challenge was to create a new interactive event to stimulate and celebrate the city of Manchester’s intellectual curiosity as well as engage people from all walks of life. The design solution had to really resonate: the brand, tone of voice, website, emails and social media were all critical to attracting an audience and securing venues, speakers and sponsors.

Although clinically proven to work as well as its pharmaceutical competitors, pain relief brand Kytta was failing to communicate product efficacy to mainstream category buyers and to increase market share. The aim was to develop a new positioning, visual identity and communication platform to drive growth, and to attract new users whilst retaining their existing loyal consumer base.

Created as an alternative to the traditional creative agency Christmas greeting, ‘Jump In!’ helped to spread festive cheer using the power of play to inspire clients and reinvigorate staff, raising awareness of Pearlfisher and fundraise for charity. The reaction was astonishing, exceeding expectations.

Changing consumer habits and growth online has evidently resulted in challenging times for printed press, and having suffered declining sales with reduced advertising revenue, The Yorkshire Post (YP) had downsized and relocated to smaller offices.  Success was going to be critical to the paper’s future survival, therefore a brave step was taken to rebrand and reposition YP to widen its market appeal.

Providing a dynamic alternative to out-of-date delivery models, Collect+ offers a simple and convenient way for people to send and receive parcels. With the aim of targeting additional growth and to stand out in a dull and commoditised sector, the business decided to evolve its brand.

British consumer goods company Better All Round took on the enormous challenge of taking a product idea from concept through to commercial success, and collaborated with their agency to create the world’s first round paper kitchen towel, in order to reduce the waste of traditional paper towel product designs.

Embarking on a growth strategy in 2013, at a time when trust levels in the financial services sector were low, Leeds Building Society initially were looking for a brand refresh that would leave core visual assets unchanged. However, strategic input from their agency helped develop the brief and widen the scope to a full rebrand, which was subsequently rolled out across the business with fantastic results.

Having lapsed into long-term, steady decline and feeling increasingly dated, deodorant Soft & Gentle was repositioned and revitalised in 2013, soon after new owners Godrej acquired it. The results of the reinvigorated identity and impactful new packaging have been wide ranging.

With consumers increasingly trading up on their haircare and investing in prestige products, M&S collaborated with leading colourist and stylist Josh Wood to create an exclusive range of haircare products to be sold in their Beauty Halls. The resulting glamorous, yet simply designed range, with a premium appeal, resoundingly surpassed all objectives with little in the way of additional marketing support.