Silver

Contemporary dance was hugely growing in popularity and stature, and although Sadler’s Wells was driving some of this success, its brand wasn’t reflecting its progress. With theatre ticket sales declining by 2.9% across London since 2014, Sadler’s Wells wanted to use contemporary dance to attract a wider audience and increase customer loyalty.

As a new challenger sore-throat lozenge brand, Inovox needed to engage pharmacists and consumers to quickly gain distribution and market share in Poland.

The sore throat market is the 2^nd biggest in Polish pharmacies, and the shelf is extremely cluttered with lozenges. It wouldn’t be an easy market to break into, but Inovox noticed a gap in the market. Competitors tended to focus on the scientific benefits of the ingredients, but Inovox wanted to evoke an emotional response by concentrating on the fast, effective results.

Lipton may be the number one tea brand in the world, but its range of green teas had been knocked off the top spot with sales down by 10.8%. They needed to bring consumers back, and they saw an opportunity to bring tea trends to the mainstream market with a range of matcha blends.

As they would have no advertising support, the design needed to work hard to persuade at shelf.

With 80% of their sales coming from products they made for other brands, Buttermilk wanted to make its own brand standalone and drive sales. They also had ambitions of competing on a national scale and for a higher price bracket. 

Under increasing pressure from China’s low prices, clothes testing products business James Heal was failing to grow. Profits were eroding, and they needed an alternative strategy to better position the business in the market.

The previous branding was old-fashioned and didn’t reflect the quality that James Heal exemplifies. A complete strategic brand review was needed to champion the expertly engineered products and innovative company.

R & R Tofu was an experienced player, but they needed a brand identity to realise their ambition of becoming the number one tofu brand in the UK.

Wanting to reinvent the way customers look at tofu, it was essential that their authenticity remained at the core of their proposition. They also wanted to get across their key USP – the delicious taste – something that tofu isn’t usually recognised for.

Despite reducing its flagship store’s footprint by 50%, Icelandic supermarket, Hagkaup, managed to increase EBIDTA by 53%, with a new layout design.

Although Hagkaup was the fourth most popular food retailer in Iceland, it faced a threat from increasing popularity of discount stores and Costco joining the Icelandic market in 2017. Shopper behaviour was also changing with people visiting the supermarket more often but buying fewer items in each trip.

When AEG Powertools invested in extending the warranty of its products to six years – the longest in the market – it needed to justify this extra spend with a spike in business.

AEG’s objective was to increase sales and web traffic through a multi-disciplinary campaign to promote the new warranty offer. To achieve this, the campaign’s design needed to drive confidence in the brand and its products and ensure end-users understood the offer.

Bassetts Vitamins was once considered the true innovator of the family vitamin sector, but in recent years, the brand had come to need an energy boost itself. It needed to fight off copycat competitors in a sector that was waning, comeback from its decline in sales and win back its position as market leader. Cue a complete rebrand…

Bassetts Vitamins turned to a focus group of loyal customers to discover what they could recall about the brand. The iconic ‘Jelly Man’ and its primary purple brand colour were frequently recalled unprompted, along with the bubbly logo interface.

Maplin is a recognisable face on the UK high street, but its historically unique proposition was under threat. With other well-known retailers such Tesco and Asda selling similar products, and consumers moving online, footfall was declining.

Identifying that its retail formats were a barrier to attracting new and key customer segments, Maplin redefined its in-store experience, putting technology at the heart of an experiential, innovative and hands-on retail environment.