Silver

Soft on the palette and with an accessible price point, easy to drink Prosecco has been stealing a march on Champagne and Cava sales. Its growing domination of the sparkling wine fixture was threatening Spanish Cava producer Freixenet’s future.

In a bold move aimed to de-position other brands, Freixenet set out to launch a premium Prosecco that would be over 30% more expensive than others. The challenge was to create a highly desirable branded bottle and packaging that was clearly Prosecco, but which looked worthy of such a premium price.

Almost everyone in the UK will have benefited from the British National Formulary (BNF). It is used by medical professionals to safely prescribe medicines. First published in print in 1949 and updated regularly since, the vital medical resource needed to be reimagined for a digital age.

Paxman Coolers design and manufacture a hair loss prevention system for patients undergoing chemotherapy. Hair loss is a feared effect of chemotherapy, but awareness of ‘cold-cap’ treatment is low. In order to enter the US market, Paxman needed to present a world-class brand in the marketplace. 

Fifteen years after its launch as an original 'breakfast on-the-go' product, Rumblers encountered fierce competition and was losing relevance. The future of parent company The Different Dairy Company, was in jeopardy. A radical transformation was needed.

With the Different Dairy Company's growing complexity and instability, the aim was to develop a coherent, relevant umbrella brand for the business, which could respond to modern lifestyles and seriously compete.

A collection of six self-catering cottages in Scotland’s Cairngorm National Park, The Dell is an inviting place to stay. But uninspiring branding and a cumbersome, dated website were holding the business back.

In a drive for growth, The Dell relaunched with an emotive new brand identity and website and its outlook widened immediately, transforming it from a holiday home to a highland getaway experience and enabling a 22% price increase.

As an etail men’s shaving brand, Cornerstone, wouldn’t be in store alongside established giants like Gillette and Philips, but that didn’t stop the start-up business from beating its membership target six-fold.

Without the opportunity for impulse purchase in-store, Cornerstone needed to use targeted marketing, reviews and recommendations to create awareness, attract subscribers and engage with them. And with every aspect, the design needed to take centre stage. Cornerstone needed a brand positioning and identity to bring it to life.

Bulwark Cider, a Canadian brand, may have been thoroughly enjoyed by locals, but markets across the country and overseas weren’t on its radar. That is until a rebrand earnt it listings in the UK, USA, Hong Kong and China.

With the craft cider market becoming highly competitive, the design needed to appeal to mainstream markets to have a large-scale penetration, whilst still communicating the artisan story.

Once a value brand and now a key international player – all down to a new, sophisticated design.

Body Sculpture is a Taiwanese brand with a range of fitness equipment. Sold to Western markets since the 1990s, its market share was being eroded by other brands under-cutting on price. With just a four-month turnaround timescale, a strategic repositioning of the range was undertaken to differentiate from the competition, drive premiumisation and create strong on-shelf and online impact.

Florist, Interflora Denmark, wanted to branch out from a female dominated customer base and tap into the male market with a new gifting option.

Beer was identified as the solution, but with the sector being hugely competitive and crowded, the beer needed to be a credible alternative to others and the branding would be vital in assuring buy-in.

Weaving a tree and roots into the bottle design, that is itself made from dark recycled glass, they communicated the botanical origins and used muted tones for a premium cue to justify the higher price point.

A small Brixton-based brewery had ambitions of growing their business and creating a home-brewing community. It already had a major point of difference – people can take home the recipes to try themselves. However it lacked a bold identity that would bring credibility to the brand and achieve real cut through in this hugely competitive boutique market.