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Despite helping 2,000 critically injured people each year, London’s Air Ambulance struggled to raise the funds required to save more lives.

With only one helicopter in existence, 63 flying days were forfeited in 2015 due to maintenance, therefore acquiring a second helicopter became a strategic priority. But for a brand that relies on charitable donations, raising an additional £1.2 million per annum for another helicopter seemed an almighty challenge.

Sensodyne is the world's leading sensitivity toothpaste. Increasing consumer interest in teeth whitening has resulted in many customers switching to highly abrasive cosmetic products at the detriment of their teeth. GSK seized the opportunity to create a new super-premium brand that could expertly whiten teeth, whilst leveraging Sensodyne's credentials in sensitivity.

It was to be priced higher than anything else on shelf, so the design needed to work hard to communicate the proposition, make it stand out in the category and justify the price.

The UK bee population has declined by 45% since 2010, and Mark Chambers is doing something about it with his mobile honey-making bee business. But his business wasn’t sustainable because his honey was failing to secure listings at premium retailers. The honey is high quality and Mark educates community groups about why bees are so important – the story is strong, but the design wasn’t special.

Premium food was seeing something of a revolution in light of an improving economic outlook and Waitrose was seeing competition from M&S and Sainsbury’s, as well as brands like Lidl that were increasingly focusing on quality. Waitrose 1 was created to re-energise the business’s top tier offer to encourage people to trade-up. It needed to work across all food categories – to consolidate ‘the very best of Waitrose’ under a single, clearly signposted name.

A new range of 18 premium, organic teas was Java Republic’s answer to standing out in the highly competitive Irish market. It had the opportunity to compete on a global scale, but its undistinctive packaging wasn’t allowing it to take market share.

Superior, quality, ethics and sustainability are at the core of Java Republic, and it was vital that the new packaging told this story. It soon became clear that a whole brand refresh was needed to maximise potential.  

With companies typically using Sapience HR when desperate to solve an ‘emergency’ staffing problem,  it wanted to change business culture and convince clients to invest in prevention rather than cure, moving the focus of new business relationships to proactive and strategic, rather than reactive.

Channelling a new strapline, ‘Empowering People, Unleashing Success’, an inspiring positioning that appealed to ambitious companies was created for Sapience. The design reiterated this idea through ‘straight talking’ visual language.

Dune had a vision to become a truly global brand. The fashion footwear brand recognised that to achieve this a new store design with ‘wow’ factor was needed to drive footfall, while communicating its fashion credentials, unisex appeal and affordable price-point.

Breakfast brand MOMA has come a long way since it started life at Waterloo station in 2006. But a decade after launch, a shift from the original sales outlets in bustling commuter train stations towards retail sales, necessitated a change in strategy to create an engaging and distinctive design on shelf.

What started as new packaging design grew into a whole rebrand for Selwyn’s, a family-run seaweed snack producer in Wales. For years, major retailers had rejected Selwyn’s for its out dated packaging but with the surge in demand for natural healthy food, the business was determined to create a brand that would catch retailers’ eyes.

With consumers returning to butter and sales of margarine on the slide, Flora ProActiv needed refreshed packaging that clearly communicated its healthy combination of science and nature.