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World Vision UK is the largest international charity working to bring real hope to children living in difficult environments. An innovative new approach to charity fundraising enabled it to sponsor almost 3,000 children across the globe; that’s 65% above target.

World Vision UK was unable to fundraise in premium shopping centres due to landlords’ negative perceptions of face-to-face fundraising and the adverse effect it has on customer shopping trips. Still, it wanted to break into this market, so it created a totally different fundraising experience.

Typically marketed in the baking aisle, Whitworth’s Shots were blending in with the rest of the range rather than standing out as a snacking product. The aim was to appeal to a younger audience and to make the term ‘shots’ into a brand rather than a descriptor, in order to break onto the snacking shelf.

With a new positioning of ‘Burst of Nature’, the design solution brought their natural goodness to life with a leafy design architecture and playful font. A strong, fresh and natural brand look was created.

AkzoNobel, owner of heavyweight paint brands including Dulux and Hammerite, had its core trade paint brand Glidden acquired by a major rival in late 2012. The Glidden name would be disappearing from the UK, so they needed a new brand to protect market share while ensuring their premium Dulux Trade brand wasn’t cannibalised.

In light of Bulgaria’s economic growth and gradual improvement of living standards in cities, consumers were seeking more choices in the arenas of personal health and wellbeing. This presented Sopharma Trading with an opportunity to create a new retail pharmacy brand with a disruptive brand positioning.

HOOQ may only have launched in 2015, but that hasn’t stopped it from becoming a key player in the video market. Despite a multitude of competitors, it became Asia’s largest premium video streaming service within its first year.

Donations to The Snowdon Award Scheme, which offers grants and bursaries to help students with disabilities access higher education, were stagnating amid low awareness and confusion over its purpose. In a competitive sector, the charity needed help to get its message across in a compelling way.

Home assistance insurance provider HomeServe UK's response to a three-year FCA investigation and subsequent £30million fine led to a massive transformation in the way it goes about its business. Returning customers to the heart of everything they do, they realised employee engagement – languishing at 56% – was business critical.

With a million donkeys in its care worldwide and in the midst of the recession, The Donkey Sanctuary required a unifying, emotional brand that would act as a catalyst for growth in the face of falling donations across the charity sector.

Focusing on core values of love, care and devotion, The Donkey Sanctuary’s new brand puts the donkey at the heart of everything they do. The heart motif is a cross-cultural icon that works on a global level, and echoes in their print collateral, merchandise and signage at donkey sanctuary visitor attractions.

Comfort faced a challenge with its new ‘Intense’ ultra-concentrated fabric conditioner. It has a price premium but comes in a pack that’s less than half the size – meaning the packaging design would have to work twice as hard to communicate the strength and intensity of the product within to justify the price.

Though Glasgow is a sporting city, gymnastics is a minority sport. When the city secured the hosting of the 2015 World Gymnastics Championships a brand identity, website and integrated marketing campaign was required to deliver against commercial and reputational objectives and to reach the crucial young, female audience who participate in gymnastics but don’t typically spectate.