Underdog olive oil brand Oliveria da Serra needed to engage and inspire consumers through a fresh new perspective, relevant to contemporary Portugal. The main objectives were to totally refresh the brand and in doing so challenge the market leader and transform it from a “me-too” copycat product into one with a distinct character and clear purpose.
Waitrose wanted to put taste, variety and pleasure back into healthy eating. The idea was to develop a fresh approach from the idea that healthy eating is shaped by self-control and restriction. Pearlfisher was tasked with creating a health and wellbeing brand that followed a simple philosophy of celebrating wholesome and delicious food, to stand proud in a saturated market.
TTI is a global leader in consumer and professional products for the home improvement and construction industries. In 2008 the AEG brand was in trouble with declining sales and listings. It was clear that if action wasn’t taken, the brand was dead in the water.
