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4,440 businesses used NatWest’s ‘Carbon Planner’ in its first year, with the digital tool helping them to easily understand their carbon footprint and take tangible steps to reduce it. 

Banks have a big role to play in accelerating the decarbonisation of economies and NatWest has set a target to halve its financed (customer) emissions by 2030. Research had showed many businesses want to take positive steps on climate, but lack the time, knowledge and funding to take action. The ‘Carbon Planner’ was created to support businesses to overcome these barriers and act. 

Nottingham Express Transit (NET) runs the tram network in Nottingham. Coming out of the pandemic revenue was down and the pressure was on to encourage people back onto public transport. 

Many students arriving in Nottingham are new to using the tram and NET wanted to raise awareness of the network and the ticket buying process amongst this audience. 

‘The Kitcheneers’ compelling proposition and brand design helped secure contracts for school caterer AiP while improving student nutrition, with 35% more vegetables now served.

School caterers face a huge challenge: how to feed kids well when margins are so tightly squeezed. Fixed prices, rising costs and weak demand combine in a vicious cycle, leading to less appetising meals, greater wastage, less investment and poorer quality food. 

After years of decline, Toms Guld Barre reclaimed its place among the top three chocolate bars in Denmark with a fresh, new packaging design conveying the iconic brand’s heritage. 

Toms Guld Barre became a symbol of quality Danish chocolate after its launch in 1932, but by the beginning of the 21st century the brand’s golden days were over. International competitors, evolving consumer needs and product modifications had undermined the brand’s position in the market. Struggling to shine, something needed to be done to regain the brand’s former glory. 

La Vie’s brand universe resonated with consumers and investors and the business broke a French record in 2023, hitting its €1million crowdfunding target in just over one hour. 

How do we feed the world and take care of it at the same time? That’s the question two entrepreneurs looked to solve, creating plant-based bacon that looks, smells and tastes like the real deal. 

The clear, compelling design of Clarivate’s ‘Top 100 Global Innovators’ microsite improved engagement; page views increased 669% and 190% more reports were downloaded.

Experiencing bags of growth following a redesign, Burts crisps was able to double a charitable pledge from sales, donating £20,000 to the Royal National Lifeboat Institution.

By tapping into Australians’ pride in their country, a limited-edition design helped grow Cadbury Dairy Milk’s core range value sales 9.7% on the previous year. 

Having opened its first factory in Australia in 1922, Cadbury was celebrating 100-years of making chocolate in the country. Mondelēz saw opportunity to leverage this milestone to strengthen the brand’s status as a national icon.

Raspberry Crush’s differentiated design transformed the performance of Smirnoff’s flavours and the vodka brand became the fastest growing spirit in absolute value, adding £22million on the previous year.  

The world’s number one vodka, Smirnoff had a range of 12 flavours. But even as the trend for flavoured vodkas was on the rise, growing at +15% year-on-year in Britain, Smirnoff had been losing market share.  

Icelandic retailer, Husasmidjan saw customer satisfaction increase by reinventing the DIY shopping experience with its new, scalable store design. 

In Iceland’s competitive DIY retail market, the new store format is inspiring customers to take on projects. M Worldwide looked at every facet of the customer experience to develop the new retail strategy and scalable store design for Husasmidjan, which was defined as ‘The Solutions Store’.