Bronze

The Design Museum wanted to celebrate Christian Louboutin’s 20-year career pushing the boundaries of shoe design with a retrospective exhibition – the first ever for the iconic shoe designer. The exhibition had to give visitors unique insight to the brand, uncovering the inspiration behind Louboutin’s creations. Crucially the exhibition needed to do what Louboutin does best – challenge expectations.

In 2010, Ocado began offering 600 own-brand grocery lines. After a satisfactory first year, they set a target for 75% of baskets to contain own-brand. Ocado wanted to establish itself as a credible grocer and drive customer affinity.

Anto’ is a traditional Italian canned food brand, launched in 2011. The economic downturn in Europe pushed consumers towards canned and preserved food products, but this also meant more competition for the new, small company. They lacked a distinctive identity, and needed to strongly convey the quality and originality of their products as this was important to their target market.

Church & Manor were a truly unique class of eggs, with market-redefining potential. But accessibility issues were preventing them from realising this ambition. With warning lights flashing over this speciality range, Noble Foods found themselves in need of an eleventh-hour rebranding. Facing an oversaturated market locked in a state of a decline, Springetts were chosen to help these golden eggs really shine.

Beefeater Dry Gin is the number one premium gin in the world, and the only international gin brand distilled in London. With all eyes on the UK’s capital in 2012 for the Olympics, the brand wanted to create a limited edition bottle that made the perfect commemorative souvenir.

Twinings’ wide portfolio of quality infusion tea blends felt confusing and seemed to recede on shelves. The brand needed fresh design to clarify the different ranges and reaffirm their premium position in the market.

Restructuring of the brand’s portfolio was carried out by BrandOpus, transforming the fragmented Infusions range of more than 40 products into one that was easy to navigate. A simpler, more impactful pack style visually segmented the teas by colour as well as naming, and gave Twinings a more relevant premium look.

Rampant Rabbit vibrators were invented by Ann Summers, yet consumers weren’t making the connection between the two brands. It was also felt that their existing packaging didn’t accurately reflect each model’s premium price. With numerous poor imitations on the market, the brand wanted to increase sales and improve customer perceptions.

Design consultancy Elmwood upgraded the packaging for each Rabbit, as well as the overall tone of voice, naming conventions and pack copy. A change of logo and design unified the range while clarifying the differences between each model.

GL Noble Denton (GLND) is an independent technical advisor to the oil and gas industry. Two surveys conducted by GLND in 2011 highlighted internal issues: employees were proud of their work but felt undervalued by management, and clients valued employee expertise but were unaware of the full service portfolio.

Asian Paints is India’s largest paint company. Their products are distributed through a network of dealership stores serving a client base of painters, contractors, architects and other creatives. They wanted to evolve their image from an industrial paint manufacturer to a trusted consumer brand that could be used in the home.