Bronze

Oxfam has set a bold target of raising an additional £13 million by 2022. To help achieve this, Oxfam asked StartJG to create a more engaging, distinctive and commercial retail experience embodying their work. The aim was to inspire more people to shop, donate and volunteer – ultimately driving sales.

Design consultancy Radley Yeldar (RY) was tasked by GSK Consumer Healthcare (GSK CH) to bring the brand’s vision and values to life in the office space. In October 2012, the division’s global and European businesses moved into newly-designed offices at its global headquarters in Brentford. 

RY’s concept was designed to be scalable, allowing GSK CH to implement it in office environments around the world. The concept aimed to raise employee awareness of the vision and values, increase pride in the workplace, and increase the opportunities to be innovative and network.

999 Design was given one task – to get British people walking in the great outdoors; not as easy as it sounds. Riding the momentum of a Summer of Celebration, 999 took inspiration from the London Olympics and Diamond Jubilee to create a brand evoking familiarity towards Great British heritage.

In 2011, CBS Outdoor redefined its brand proposition to better articulate the differences between it and its competitors – it became ‘engaging urban audiences’ with an ‘extended engagement’ media offering.

CBS called for a campaign to fix the new proposition in the minds of potential advertisers and provide concrete proof that extended engagement could deliver what it promised. The ‘Look for Longer’ viral campaign, created by design consultancy Clinic, hit both of these targets with its cryptic poster challenge.

Crosse & Blackwell, acquired by Princes Food and Drink Group in 2011, needed to modernise their brand. They wanted to create an integrated campaign from packaging to advertising that resulted in a major re-appraisal in the minds of shoppers.

With over a century of experience in caring for babies and toddlers, Nutricia has been trusted by generations of mums. However, the brand felt it could do more to care for expectant mums in particular. Insights showed that, during the first 12 weeks of pregnancy, mums longed to share their news but didn’t yet feel comfortable telling their family and friends.

Cannabis farms are illegal, and are often discreetly hidden in houses and urban communities. Crimestoppers needed to effectively show people how they could spot a cannabis farm in their neighbourhood, as well as to encourage them to report a recreational drug seen as ‘more acceptable’ by the public.

Clickworks was commissioned to design a new visual identity and campaign ahead of Aware’s planned relaunch of its ‘Life Skills’ programme in April 2013. The mental health charity hoped to position the programme as a distinct service under the Aware umbrella and represent depression in a more positive light.

To capitalise on the growing popularity of budget gyms, Xercise4Less needed a stronger brand identity. The position of the company in the sector was a new move, bringing the brand away from its more exclusive ‘health and fitness’ roots.

A new communications strategy was developed with the help of The Engine Room. With tough deadlines in place based on new club opening dates, the entire project was ready to roll out in only three months. The repositioning cemented the brand as ‘The People’s Gym’, making it more friendly and accessible to their wider audience.

Look Mum No Hands! (LMNH) is a bicycle workshop and café-bar in central London. It wanted to be recognised as a friendly, relaxed destination selling quality coffee, food and alcohol. By the end of year one, LMNH also aimed to become the ‘hub’ for London’s cyclist community and a well-known name nationally.

OPX created the LMNH name - which didn’t yet exist when the founders approached the consultancy. They also produced a look and feel inspired by British cycling memorabilia, incorporating woodblock and metal lettering for a more authentic atmosphere.