Bronze

At Easter – a season typified by run-of-the-mill imagery – Brazilian confectionery store Brigaderia wanted to move away from clichés and emphasise nostalgia. They needed a new packaging design for their range of ‘brigadeiro’ sweets that represented something different and unique.

The Government is urging energy companies to install smart meters nationwide over the next 10 years, a new technology to help consumers track their energy usage. E.ON wanted to trial the meters, to get a head start and ensure a successful roll-out to their customers at the relevant time – but they needed testers to evaluate and provide feedback.

The University of Leeds is one of the world’s leading centres for environmental impact and sustainability research. With more than 100 buildings and 70,000 tonnes of carbon emissions annually, its energy bill is over £10.5 million a year and expected to rise to £17.9 million in 2020/21 through taxation and tariff increases.

Lloyds TSB International is a global banking brand offering a world-class array of offshore financial services, primarily to UK nationals living overseas. Awareness of the brand was low amongst consumers and also, surprisingly, amongst UK branch staff. Rufus Leonard’s brief was to increase colleague awareness, helping them to identify and refer prospects in branch.

Following their acquisition of O2, Telefónica challenged Lambie-Nairn and SomeOne to bring together 22,000 employees from five countries to create a single culture in which all were proud to be employed by Telefonica. Many of them saw Telefonica as a silent owner rather than their employee brand with which they could engage.

After a slow start to recruit members, new build golf club Archerfield brought in Tayburn to create a clearly defined positioning and visual identity. The Archerfield branding had to use the existing logo but there were no other restrictions.

Working with the Club’s new General Manager, Tayburn developed a clear positioning as a contemporary golf club, to move it away from the niche and highly competitive ‘establishment’ competitors. This quite different look and feel, for a golf club, as well as the strapline ‘we play a different game’, was carried through to print and online.

Thames Water needed ‘a fresh and clear campaign, nothing fancy or clever’ to encourage people to use less water following the driest two years on record in the South East. Beyond Communications was asked to create an informative campaign, raising awareness of the circumstances leading to the water shortage and managing people’s expectations.

When Jonathan Arana-Morton and Alison Rooney spotted a café up for grabs in Soho, London, they decided it was time to make their dream of opening ‘The Breakfast Club’ a reality. Elmwood was asked to create a brand identity that would ensure it stood out from the crowd and be somewhere people wanted to work.

Office for National Statistics (ONS) reported low response rates in the ‘difficult to count’ groups and an overall lack of public engagement with the 2001 UK Census. As a result they tasked Elmwood with creating a brand definition, a visual and verbal identity and full brand guidelines for the 2011 Census.

The University Library is at the heart of the University of Leeds and is fundamental to the future reputation and success of the University. The Library was found not to be connecting with its core target market due to a lack of awareness of the facilities, and so WPA Pinfold was asked to transform the image from stuffy to dynamic.