Bronze

The Stroke Association is the largest UK organisation working to combat stroke. There are close to 152,000 strokes a year in the UK - more than one every 5 minutes, and 1 in 5 is fatal. With demand for services increasing, the Association felt it needed to be seen as a more major charity dealing with a major health issue.

The HR and Legal teams of US-UK-based National Grid were nervous about the potentially negative online behaviour and breaches to policy that could occur from allowing all of its 15,000 workers to access social media.

British Gas wanted to increase workplace motivation, engagement levels and performance through their employee recognition scheme, by ensuring their workers felt valued and recognised. A scheme - Simply Thank You - already existed and worked by inviting employees to send examples of where colleagues had embodied key priorities of the organisation. The scheme lacked traction, nominations often required prompting and the cost of rewards was becoming prohibitive.

Since 2006, Museums Galleries Scotland (MGS) has run a weekend of approximately 90 events, designed to showcase the eclectic cultural experiences in the country. However, the cuts to public sector budgets in 2011 signalled the body’s need to up the ante, and to get visitors interested in museums and galleries once again.

The adidas range of sports footwear increases by some 4,000 new designs every season. The challenge for the brand was to make their entire inventory available to shoppers, even from their high street stores.

Adidas approached Start JudgeGill to create the ultimate in-store product wall. By creating an engaging personal experience, consumers would have more reason to purchase and interact with the brand. The Virtual Footwall Wall (VFW) uses touchscreen technology to provide access to each product, which can be instantly ordered online if unavailable in store.

After the acquisition of Chad Valley by the Home Retail Group (HRG) and the introduction of the brand into the Argos catalogue, repositioning was required to ensure that the brand was seen as an imaginative world of endless play. The objective was to create a core toy brand that allowed ‘kids to be kids’ whilst offering great value for money.

Valspar wanted to connect with UK consumers and convert them from buying pre-tinted paint to tinting in-store. To help introduce Valspar to the UK, Webb deVlam was challenged to create a new market for the brand and encourage new consumer habits.

Dorset brewers Hall & Woodhouse briefed BrandOpus to elevate the role of the Badger brand, and communicate tiers within the portfolio to help guide consumers through the range. This was a result of ales such as Tanglefoot and Fursty Ferret becoming brands in their own right, with the Badger brand not playing a significant enough role on the bottle. The new branding was launched on the Hopping Hare ale five months ahead of the wide portfolio to speculate results.

Croatian volume wine brand Vina Laguna found themselves unable to compete with premium Istrian wines at home, and they also wanted to prepare themselves to compete in the export market. Lewis Moberly (LM) was asked to create a brand identity and packaging for relaunch, to include an overall brand name and three tiers of quality.

The Copas family have been rearing turkeys for Christmas since 1957, and needed a brand image that reflected their rich history and ethical practices. Their truly free range birds are still hand plucked and game-hung, and the brand demanded fine packaging and a strong, traditional position within the market.