Gold

Owning a unique positioning in the marketplace has enabled Tom Parker Creamery to unlock mainstream opportunities, including in 733 Sainsbury’s stores.  

Fred Olsen Cruise Lines was fantastic at retaining customers, but aiming to attract new ones, a web redesign improved data capture opportunities and sign-ups increased 176%.

Else started working with Fred Olsen Cruise Lines (FOCL) at the height of the pandemic, making tactical improvements to the cruise business’ website to boost bookings. 

Despite its premium-price, Mockingbird Raw Press became the UK’s fastest-growing smoothie brand, and the start-up doubled its team-size from four to eight staff in only three years. 

Eichhof is a much-loved, 188-year-old Swiss beer, but over the years its brand design had become inconsistent across the range and looked like it was stuck in the past. With a huge array of competitive beers on offer, a complete pack redesign of Eichhof’s 13-strong portfolio and new identity were undertaken aiming to reverse the brand’s volume and market share decline.  

Following a strategic redesign, Gordon & MacPhail Whiskies’ sales increased by 25% within a year, more than doubling the average rise in value across the sector.  

Interest in premium whisky was flourishing and Gordon & MacPhail wanted to take advantage of growing demand. In order to unlock the true value of its 300+ whiskies, the business engaged Contagious to address the complexity of its product portfolio. 

Guinness NitroSurge has been a game-changer in bringing the magic of the famous stout to more spaces, places and people and over five times more devices have been sold than target.  

After Covid shut down the hospitality sector in 2020, Diageo set out to design an innovation which would enable pub-drinkers to emulate the great quality of a Guinness Draught pint at home.  

A transformational brand and packaging redesign reinvigorated Black Dog, and the bottled-in-India Scotch whisky has experienced 60% growth. 

Black Dog Scotch Whisky has been distilled in Scotland and bottled exclusively in India since 1883. But the brand was perceived as old-fashioned and growth and market share was in year-on-year decline.  

Increasing sales 300% against pre-COVID levels, a revolutionary repositioning and striking new brand image saved Oxford Brewery following the worst period for hospitality in living memory.

Shotover Brewery was a little-known microbrewer in Oxford. Its beers were excellent, but sales were declining, and its new owners needed to act to widen market appeal and reinvigorate sales. 

Following a radical rebrand, baby food business Little Bellies has become a dominating force in its Australian home market and has been able to extend internationally, securing listings in 6,000 North American stores.

Since launching in 2011, Little Bellies had carved out a niche with its healthy snacks for babies. But by 2017, bigger brands and private label competitors were moving into the snacking space. To protect the brand, the business looked to expand beyond baby snacks and beyond Australia, to achieve 100% brand value growth within three years.

Staff numbers leapt from two to 28 following Billson’s complete rebrand. Reimagined and restored to its former glory, the business is now in the top 3% of local employers and its cordials command a premium price, 89% higher than the market leader. 

A dilapidated factory in Australia could have been lost to history, but in 2017 a young couple fell in love with the building and to save it, risked taking on the unprofitable cordials business it housed. Aiming to transform the failing business into a sustainable one, they worked with Cowan in 2018 to completely rebrand.