The University Library is at the heart of the University of Leeds and is fundamental to the future reputation and success of the University. The Library was found not to be connecting with its core target market due to a lack of awareness of the facilities, and so WPA Pinfold was asked to transform the image from stuffy to dynamic.
The Bush brand had significant heritage in the UK market but over the years this had been eroded by perceptions of poor quality and inferior technology. The brand was delivering static sales across Argos and was under threat from budget brands. Bonfire Creative Intelligence was tasked with helping Bush to realise its potential.
Experiencia Gourmet is a new gourmet food hall brand within Mexico’s largest department store chain, El Puerto de Liverpool. Lewis Moberly (LM) was asked to create the most exciting, innovative and successful branded gourmet food hall in Mexico. The project called for the creation of positioning, brand story, naming and graphic brand identity to attract younger consumers and be accessible to the emergent middle class.
